At least 3.9 billion people used email in 2019, with the number projected to pass 4.1 billion in 2020. It makes email one of the most popular means of communication and a must-have on your list of digital marketing strategies. Let’s look at a few common sense email marketing tips.
You’ll need to be strategic, though, given that nearly every marketer now uses email. If you send the same boring emails, there’s a high chance that your messages won’t be read. There’s also the possibility of your emails being sent to the spam folder.
Steps to Great Email Marketing
DMW Direct has come up with a seven-point checklist to help you generate maximum ROI from your campaign.
First off, you need a strong strategy. Many email marketers fail because of poor planning. To gain the most from email marketing, you need a plan. Outline the objectives of the campaign, define a clear path to meeting these objectives, identify ways to track and measure progress, and have the right team in place to spearhead the campaign.
Additionally, it’s paramount that you fully understand your audience. You can’t just send emails to anyone and expect good results. Instead, you must evaluate every prospect and prove that they’re indeed interested in your offers.
Spare a moment to read through the checklist to find out what you might have been doing wrong and how to bounce back. Thanks to our friends at DMW Direct for this helpful infographic on common sense email marketing best practices.
The number of email users worldwide is set to reach 4.3 billion in 2022, up from about 3.7 billion in 2017, according to Statista. That’s more than half of the world’s population and at least 70% of the global adult population. With those impressive stats, here’s why you should focus on email marketing. And better yet improving your email marketing.
These numbers are the clearest indication that email is the way to go for SMBs keen on connecting with their customers. What’s better, digital consumers love to communicate via email. In a recent Adobe survey, 61% of respondents said they prefer to receive promotions and other business communication via email. Furthermore, among millennials, the figure is as high as 73%.
You need to pull all the stops to take advantage of this incredible opportunity, and the Content Marketing Institute (CMI) has a few ideas for you!
How To Improve Your Email Marketing Strategy
CMI recently conducted a study to find out common mistakes and omissions email marketers make. They then came up with an 11-point checklist to help marketers build stronger email strategies.
Unsurprisingly, top of the list are often ignored email marketing best practices, including;
- List management
- Mobile optimization
- A/B testing
- Email personalization
Check out all the 11 points below to find out what you could be doing wrong and ways to improve your email marketing to extract maximum value from your email campaign.
Email marketing remains a highly effective method of lead generation. Despite its effectiveness, it does require work for companies to make the most of their email marketing. Therefore, you need to know the rules of email marketing and best practices.
Email marketing campaigns hastily thrown together will not be effective at driving purchases. People receive lots of emails every day. To make your emails stand out from the competition, they must look professional and read well.
Here are the three of the most common email errors:
Bad Subject Lines
An email subject line is the first thing a potential client sees. If the subject is vague, uninteresting, or badly formatted, they may delete the email without reading it. Thus a subject line should be attention-grabbing and above all relevant to its recipients.
Nobody likes receiving unsolicited emails. (They have a word for this, it’s spam.) A business should always get permission to send to a readers email address as random mailings come across as desperate and unprofessional.
In addition, emails must have an unsubscribe link. It’s against the ICANN SPAM laws to send an email without it, and it could get your email marked as spam.
Professional mailings should look professional. So before being sent, check for typos, broken links, and incorrect formatting.
Thanks to our friends at PureB2B.com