What Makes a Slogan Successful? [Infographic]

What-Makes-a-Slogan-SuccessfulAs a small business owner, it’s likely that you’re always on the hunt for new ways to bring in more customers. One excellent strategy that guarantees a stable stream of qualified leads and repeat customers is a strong brand slogan.

Slogans, like “Think Outside the Bun” from Taco Bell and “Just Do It!” from Nike are the glue that attaches people to those brands. For Nike, in particular, that simple slogan is the reason the brand reinvented itself to regain its status as an industry leader.

Fortunately, you too can find that unique and powerful slogan to help your business move to the next level. All you have to do is ensure that the slogan is;

  • Succinct

    The most endearing brand slogans are short, catchy, and quick off the tongue. If you can give your slogan a rhythm, similar to a song chorus, that would make it even more memorable.

  • Consistent

    The slogan should also complement your other branding efforts. For instance, if you’re a cleaning company that advocates for green cleaning methods, the slogan should effortlessly convey that message.

  • Timeless

    Lastly, it’s imperative that you choose words that can stand the test of time. Go for wording that would be useful even five years from now, avoiding phrases that may be rendered obsolete by technology or near-future events.

Thank you, Hubspot for this spot on infographic!

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.