What is the secret of successful Facebook Pages?
Answer: People running the page must understand that Facebook is a new and different type of marketing and must have adjusted their strategy accordingly.
Facebook is different. Facebook is unique. You cannot bring over traditional marketing methods and expect success and positive ROI on Facebook.
Neither can you implement the same strategies used for Twitter on Facebook. Facebook page managers must learn the “ways of Facebook” and adapt a marketing and community building plan accordingly.
Here are 10 Power Tips for Facebook Marketing that are important for Page Managers:
1. Focus on Engagement
“Likes, Shares, & Comments” are keys in growing your community and growing the reach of your community. Keep posts concise and geared towards inviting these 3 types of engagement.
2. Create buzz with Deals & Contests
Incentivize and inspire participation – Deals and contests are ways to bring attention to your page. They can help drive new visitors to your page where you can gain the “like” and they are ways to bring fans back to your page for further engagement.
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3. Be Social!
(Don’t over sell) A general rule of thumb is to use the 80/20 principle. Make 80% of yours posts about adding value to your fans, and 20% more direct marketing. If you are too pushy with sales, you lose fans.
4. Be Visual!
Images and videos drive the most engagement. We live in a visual world and social sites have only magnified the power of images. Images capture attention and are the most popular type of post to drive engagement.
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5. Be Human!
It’s a social network dude! It is important that your brand have some personality. This is the new age created by social media, brands must be real and not robotic. Be real and personable in your posts. People love tips and helpful information. Give them useful nuggets and timely information via posts on the company page news feed.
Do NOT broadcast tweets from Twitter to your page or push out sales speak 5x a day.
6. Post at Best Times
Use Page Insights to learn when to post. A general rule is to reach people in the morning, such as 7-9 a.m. local, then in the mid afternoon such as 2:30-4:30 p..m. and potentially in the evening such as 7-9 p.m. Your best times depend on your audience! When are your fans most likely to be on Facebook?
7. Use the “Scheduler”
Plan posts for outside the 9 to 5! It is a fact that people use Facebook alot on weekends and in the evenings! So to be reaching them you must be posting outside normal work hours. Fortunately Facebook itself offers a post planning tool and option to help you pre-schedule posts to go out at set times.
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8. Pin a new post!
Use the pin function every 2-3 days. Simply click the pencil icon at the top of any post and select “Pin to Top”. This will keep that post at the top left of your fan page Timeline so that visitors coming to the page are most likely to see it. So ensure that your most important posts and updates are pinned!
9. Post the Smart Mobile URL
Use a app offering a mobile friendly URL, & post this URL to the News Feed. TabSite offers this for any tab you create in the TabSite manager. When used in posting to the fan page, this url detects if the user is on a mobile or desktop/pc and shows the tab correctly to the viewer.
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10. Mix it up!
Mix posts between images, video, status, and links. While images most often get the most engagement, text only posts are gaining in raw reach. Video as well can be a powerful tool to capture viewer interest. TabSite offers a VidMaker tool to enable pages to create and publish custom videos to the news feed.
TabSite is a web and Facebook Page software empowering fan engagement with promotion, contest, and deal apps. Available as a monthly or yearly subscription service, anyone can try for 14 Days Free.
Find us on Facebook: www.Facebook.com/TabSite