Tag Archives: Post

Quick Guide to the Facebook Post Schedule for Fan Pages

 

Scheduling Facebook Posts

On each fan page, Facebook offers ability to schedule a time when a post will go live.

This is a valuable tool because you can plan ahead and ensure posts go live at times when your audience (fans) are most likely to be on Facebook.

You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to 6 months in advance in 10-minute intervals.

From your Page’s sharing tool:

  1. Choose the type of post you want to add to your Page
  2. Click the time 389849807718635 1625545561 How to Post for Maximum Engagement to your Facebook News Feed icon in the lower-left of the sharing tool
  3. Choose the future year, month, day, hour and minute when you’d like your post to appear
  4. Click Schedule

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If you choose a date in the past, the post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in.

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Following this procedure gives you the best means of sharing information about your promotion and drawing in fans to participate.  As the Facebook study showed, photos and videos get the most engagement.  They capture the attention of viewers.

Since most Facebook users spend the most time on Facebook in their news feed, this offers a way to capture their attention and pull them in to the promotion.  With photos and videos continually performing better in engagement (Likes, Shares, and Comments) this method is the best current practice for sharing your promotion on Facebook.

 

10 Power Tips for your Facebook Page [Infographic]

What is the secret of successful Facebook Pages?

Answer:  People running the page must understand that Facebook is a new and different type of marketing and must have adjusted their strategy accordingly.

Facebook is different.  Facebook is unique.  You cannot bring over traditional marketing methods and expect success and positive ROI on Facebook.

Neither can you implement the same strategies used for Twitter on Facebook.  Facebook page managers must learn the “ways of Facebook” and adapt a marketing and community building plan accordingly.

Here are 10 Power Tips for Facebook Marketing that are important for Page Managers:

10PowerTips-InfoGraphic

1. Focus on Engagement

“Likes, Shares, & Comments” are keys in growing your community and growing the reach of your community.  Keep posts concise and geared towards inviting these 3 types of engagement.

2. Create buzz with Deals & Contests

Incentivize and inspire participation – Deals and contests are ways to bring attention to your page.  They can help drive new visitors to your page where you can gain the “like” and they are ways to bring fans back to your page for further engagement.

Read more >>

3. Be Social!

(Don’t over sell) A general rule of thumb is to use the 80/20 principle.  Make 80% of yours posts about adding value to your fans, and 20% more direct marketing.  If you are too pushy with sales, you lose fans.

4. Be Visual!

Images and videos drive the most engagement.  We live in a visual world and social sites have only magnified the power of images.  Images capture attention and are the most popular type of post to drive engagement.

Read more >>

5. Be Human!

It’s a social network dude! It is important that your brand have some personality.  This is the new age created by social media, brands must be real and not robotic. Be real and personable in your posts. People love tips and helpful information. Give them useful nuggets and timely information via posts on the company page news feed.

Do NOT broadcast tweets from Twitter to your page or push out sales speak 5x a day.

6. Post at Best Times

Use Page Insights to learn when to post.  A general rule is to reach people in the morning, such as 7-9 a.m. local, then in the mid afternoon such as 2:30-4:30 p..m. and potentially in the evening such as 7-9 p.m.  Your best times depend on your audience!  When are your fans most likely to be on Facebook?

7. Use the “Scheduler”

Plan posts for outside the 9 to 5! It is a fact that people use Facebook alot on weekends and in the evenings!  So to be reaching them you must be posting outside normal work hours.  Fortunately Facebook itself offers a post planning tool and option to help you pre-schedule posts to go out at set times.

More Details >>

8. Pin a new post!

Use the pin function every 2-3 days.  Simply click the pencil icon at the top of any post and select  “Pin to Top”.  This will keep that post at the top left of your fan page Timeline so that visitors coming to the page are most likely to see it.  So ensure that your most important posts and updates are pinned!

9. Post the Smart Mobile URL

Use a app offering a mobile friendly URL, & post this URL to the News Feed.  TabSite offers this for any tab you create in the TabSite manager.  When used in posting to the fan page, this url detects if the user is on a mobile or desktop/pc and shows the tab correctly to the viewer.

More Details >>

10. Mix it up!

Mix posts between images, video, status, and links.  While images most often get the most engagement, text only posts are gaining in raw reach.  Video as well can be a powerful tool to capture viewer interest.  TabSite offers a VidMaker tool to enable pages to create and publish custom videos to the news feed.

Create Videos >>

TabSite is a web and Facebook Page software empowering fan engagement with promotion, contest, and deal apps.  Available as a monthly or yearly subscription service, anyone can try for 14 Days Free.

Find us on Facebook:   www.Facebook.com/TabSite

 

 

Awaken your Fans and Revive your Fan Page with just 3 Facebook Posts A Day

Guest Post by  of Post Planner

 

Awaken your Facebook FansYou’ve established your fan page, uploaded a sweet cover photo, and added awesome tab apps. You’ve chosen the perfect category for your page, added a branded profile pic, and pimped out your About section. You’ve even liked your own page. Now what?

Felt like this before?

If you’re like a lot of page admins on Facebook, the answer is probably “Yes!” That’s because pimping out the static design elements of your page is easy — in fact, it’s REALLY easy if you use awesome tab apps like TabSite. Sure, the actual design is tough. Branding is tough. Copywriting is tough. But you can just import or copy & paste most of the branding & copywriting straight from your website — which is good — and easy. Now comes the tough part…

The going gets tough

What's on your mind?

If you’re like a lot of page admins, it’s that moment when you hover over your page’s status box that things start to get real. The “What’s on your mind?” in that box seems to stare right through you — to peer into depths of your soul. “Do you have anything to say?” it seems to ask… “Anything?… Anything at all?” You hesitate… blink… hesitate a little more… and… head back to the news feed and waste another hour lol’ing at grumpy cat memes & videos of really bad Russian drivers. No worries.  It happens to the best of us. But there’s no need to let it happen too often. And that’s what I wrote this blogpost. I’m here to give you a 3 post solution to your fan page writer’s block.

The tough get going

The first thing you need to do is decide which post types to publish — text-only statuses, photos, links or videos. Decide no further, my friends.  I’ll do that for you. Post one of each — every single day. *** For this blogpost, I’m going to assume you don’t have a large backlog of original video content — so go ahead and leave video posts out.  But if you do have original videos, by all means!… include one video post per day in the mix. So there you have it.  Here are the 3 posts you should post every day from now on:

  1. one text-only status
  2. one photo
  3. one link

Easy so far, right?

Your daily status update

Text-only status updates are just fun.  So have fun with them. They almost always perform well in the news feed and — if you write them well — get lots of interesting & entertaining engagement. But you still have a lot of options as far as status formats go. You can post straight questions, multiple choice questions, fill-in-the-blanks, timely or seasonal references, inspiring quotes from famous dead people, uplifting quotes from famous alive people, etc. etc. Stop. Just post fill-in-the-blanks. Done. But now you need ideas for content, right?  No problem. Head over Post Planner’s Facebook Status Ideas Engine here. Done. So there you go!  You now know which status format to use — and you have thousands of examples & brainstorming material.  You’re all set. But don’t forget these few last tips:

  • mix it up with different subject matter (it doesn’t always have to relate to your biz)
  • like or reply to EVERY SINGLE comment
  • comment (as your page) a few times within the comments
  • [important!] don’t give up when a status only produces cricket chirps — ie. nada — ie. silence

Just keep on posting.

Your daily photo post

memesPhoto posts are just fun. There’s so many awesome images on the net.  And you can share pretty much any of them — as long as you include a credit to where you found them. Of course, you should favor posting images relevant to your business — images of your products, images of people using your products, etc. But you should also get a little random sometimes — and post the odd optical illusion, funny meme or “Where’s Waldo” type post as well. Above all, be creative and unpredictable.  Randomly post a photo “just because” — just because you think it’s cool. Cool things are what 90% of us are after on FB.  We want to see cool things! Here’s are a few sites I’d recommend for finding great photos:

Again — always, ALWAYS include a link to the blogpost where you found the photo — just add it in the caption of your photo post.  Otherwise you’re just pilfering someone else’s work without paying due respect — and that ain’t cool (or legal). What if you don’t know how to turn an image from a blogpost or webpage into an actual photo post on Facebook? Will you need to screen-capture it and get all photoshoppy on it? No way. You can easily post a link as a photo in a few clicks with the free version of Post Planner.  Just plug in the blogpost’s URL, select the photo, and check “Post link as Photo post” checkbox.

Your daily link post

Link posts. Yep —  they’re just fun. So post them!   Face it — the web is all about links. And if you put a little effort into it, you can find seriously valuable articles out there — and then share these articles with your fans — to help them — to enrich their lives — to make them more powerful at whatever they’re trying to be powerful at! So do it. What exactly is the best way to curate said content? Well, you can follow the right people on Facebook and Twitter — read their blogs — and compile their blog feeds in feed aggregator apps like Google Reader (soon to be extinct), Feedly, Flipboard, etc. Or, again, you can just use Post Planner. Head to the “Content” section of the app and grab the hottest Trending Content — or set up your own streaming Content Library with RSS, Fan Page and Twitter feeds — or search the amazing Global Content Library, which contains all the blogs and feeds added by other Post Planner users. Trust me — there are some serious gems in there! In fact, the amazing photo blogs that I listed above… yep, I found them in a folder called “Awesome Photos” inside Post Planner’s Global Content Library.

Summing it up

So there you have it.  From now on, you’re going to post 3 posts per day, every day:

  1. one text-only status
  2. one photo
  3. one link

Post these 3 posts during the following times (in the time zone of the majority of your fans):

  • 6-8am
  • 11am-1pm
  • 6-9pm

But mix it up. Sometimes post statuses in the morning, sometimes links.  Sometimes post links at lunch, sometimes photos. Switch it up and measure the results on your page Insights (or Post Planner’s Insights). And if you have any questions, hit us up on Facebook or Twitter.

 

Special Offer — For a (very) limited time

We at Post Planner love TabSite — and we love TabSite users even more! That’s why for the next 5 days (until April 1) we’re offering all TabSite users a coupon for 50% off their first 3 months of Post Planner Guru. To take advantage of this offer — and make following this blogpost’s advice an absolute cinch — well, just CLICK HERE and use the coupon code “TABSITE“.

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About the Author: 

Josh is Founder & CPK (Customer Pain Killer) at Post Planner. His specialties include troublemaking, jedi mind tricks, simplicity mongering, catching extremely quick desert lizards, googling things, crushing the boxes people think outside of, and degrading energy. Connect with him on FacebookLinkedinand Twitter.