By now, you’re well aware of social media marketing’s role in achieving your overall marketing goals. Social media gives you a platform to engage your customers. It also opens the doors to new marketers and is an increasingly important platform for providing customer service.
Therefore, as we enter 2021, you should dedicate even more resources to your social media marketing campaigns. One of Orbelo’s recent studies lists a few trends to help you identify the social media marketing areas where you should invest more in 2021.
We learn from the study that gaming, YouTube videos, and home-based niches are some of the most profitable domains today. Videos, in particular, seem to be performing very well. The study shows that internet video is expected to jump four-fold between 2017 and 2022. If you’ve overlooked this area in the past, you may want to allocate it to a bigger budget in 2021.
2. Niche Platforms
Another key trend is the rapid growth of niche platforms. Think about TikTok, for instance. The platform grew 210% year-over-year in 2019 and currently boasts over 500 million users worldwide. Reddit is another platform that’s doing exceptionally well. You need to invest more in these platforms.