Tag Archives: understanding your audience on social media

10 Social Media Trends to Guide Your Online Strategy in 2021


10-social-media-trends-to-guide-your-online-strategy-in-2021_infographicBy now, you’re well aware of social media marketing’s role in achieving your overall marketing goals. Social media gives you a platform to engage your customers. It also opens the doors to new marketers and is an increasingly important platform for providing customer service.

Therefore, as we enter 2021, you should dedicate even more resources to your social media marketing campaigns. One of Orbelo’s recent studies lists a few trends to help you identify the social media marketing areas where you should invest more in 2021.

Strategy Takeaways

1. Videos

We learn from the study that gaming, YouTube videos, and home-based niches are some of the most profitable domains today. Videos, in particular, seem to be performing very well. The study shows that internet video is expected to jump four-fold between 2017 and 2022. If you’ve overlooked this area in the past, you may want to allocate it to a bigger budget in 2021.

2. Niche Platforms

Another key trend is the rapid growth of niche platforms. Think about TikTok, for instance. The platform grew 210% year-over-year in 2019 and currently boasts over 500 million users worldwide. Reddit is another platform that’s doing exceptionally well. You need to invest more in these platforms.

Check out the RED blog to learn other social media trends that may help you make better online marketing decisions in 2021.

Social Audience Guide [Infographic]



Social media has become a multi-billion dollar industry and there are more people using it than ever! Any business that wants to succeed needs to have active engagement on social media.

One of the fastest growing segments of social media isn’t text-based but picture based. Instagram and Pinterest focus on the visual element and offer a very engaged audience for companies to reach out to. Despite both being focused on images each has slightly different user bases making each unique.


With 800 million monthly users, Instagram is a platform in touch with the younger generations. 59% percent of Instagram’s user base is between the ages of 18 and 29.

Notably, 54% of teenage users say Instagram is the best place to learn about new products. Additionally, Instagram is popular on mobile devices with 91 million mobile users per month versus 21 million on the desktop.


By comparison, Pinterest has 200 million monthly users, however, offers a different market segment. Among Pinterest users, 60% have children under the age of five and 66% of women between the ages of 25 and 54 use the platform.

Among millennial users, 80% say Pinterest helps them find things they’ll want to purchase. Much like Instagram, Pinterest sees most of its use on mobile with 70 million compared to 27 million on the desktop.

Check out the rest of the stats below! Thank you to Spredfast for this helpful infographic.