Tag Archives: facebook marketing tips

Small Business Guide For Facebook Video Marketing [Infographic]

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Small-Business-Guide-For-Facebook-Video-Marketing-Infographic-315Videos uploaded directly to Facebook get more shares and views than videos uploaded to other platforms (including YouTube), so small business owners like you should use that fact to your favor. But before you start producing videos for Facebook, here are some things to remember:

1. Keep it short

Attention span drops off at the two-minute mark, so your videos shouldn’t go over 120 seconds. If you have more content than you can fit in two minutes, make a series of short clips instead. Bite-sized pieces of content are easier to consume on mobile devices.

2. Add text

Most videos on Facebook are watched without sound because a lot of people’s auto-play settings are in mute mode. Thus, your videos should have text so that people can still enjoy them even without turning on the sound. The hard of hearing will thank you for it, too.

3. Shoot vertically

Landscape may work better on YouTube, but on Facebook, portrait mode is the way to go. Vertical videos work better on mobile devices, so much that they get 50% higher engagement compared to videos shot horizontally. After all, people don’t like turning their phones sideways each time they watch a video.

There are still more things for you to learn about Facebook video marketing, but you’re off to a good start with these three simple tips.

Thanks to TheBusinessBacker.com for this helpful infographic full of tips to make Facebook video marketing easier.

Best Days to Post on Facebook [Infographic]

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The question “When is the best time to post on Facebook” is one many digital marketers continue to grapple with even today. Is it Mondays? Tuesdays? Saturdays? What about the time of the day? Should you post in the morning as soon as you arrive in the office? Do you wait until noon when your target audience is taking a lunch break? Or, do you publish your posts later in the day when everyone is back from work?

Well, it all depends on your industry. Here is how to proceed.

Facebook Posting: Best Days and Times by Industry

  • For advertising & consulting, posts published on weekends draw the most engagement. The same applies for automotive, entertainment, finance, travel & leisure, sports, publishing, and nonprofit industries.
  • For consumer packaged goods and food & beverage industries, weekends will again bring you the highest open rates. But, Wednesdays and Fridays are also good days to post.
  • As for clothing and fashion, Thursday is the best day to publish your posts. Posts published on Thursday in this industry receive on average 13% higher open rates.
    If you’re in technology and general retail, Mondays experience the highest open rates.
  • Finally, businesses in health & beauty and telecommunications should look to Sundays and Mondays.

Concerning the time of day, posts published between 8 pm and 7 am receive 14% higher interaction compared to those published between 8 am and 7 pm.

Thanks to LinchpinSEO for this helpful infographic.

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email ListAs the world’s leading social media platform, Facebook has an immense influence. You can use Facebook for many facets of your marketing, including growing your subscription list.

Here are 15 quick tips:

1.  Contests

Hold a fun contest with a cool prize, but don’t ask for likes or comments. Instead, ask people to promote your subscription list as part of the contest mechanics.

2.  Cover image

It’s the first thing people see on your page, so mention your newsletter on your cover image. Even if it’s a simple shout-out, it’s still worth it.

3.  Facebook Live

Give people a closer look at your business by going on Facebook Live and showing your face to the world. This move establishes trust.

4.  Group and page engagement

Many people prefer groups to pages because groups feel more personal than pages. Create both a page and a group for your brand to connect with as many people as possible.

5. Join-by-text option

Most Facebook users are on mobile. Make it easy for people to sign up for your newsletter by giving them an option to do so via text.

6.  Landing pages

Landing pages get more conversions. Link sign-up buttons on your Facebook page to specific landing pages on your site.

7.  Local groups and pages

Attract local traffic to your special offers by promoting on other local groups and pages. Ask permission from the owners and administrators first to keep from creating bad blood.

8.  Lookalike targeting

Use Facebook’s lookalike targeting option to find people who are similar to your target persona. These people are likelier to subscribe to your newsletter.

9.  New member starter pack

On your Facebook group, welcome new members with a message. Take this chance to tell them about your newsletter and what they’ll miss if they don’t sign up.

10.  Paid ads

When you have promotional deals designed to attract subscribers, you want to reach your intended audience. Do that by using Facebook’s highly targeted paid ads.

11.  Pinned posts

Because a pinned post stays at the top of your page, make it about your newsletter. Use an interesting photo and an engaging CTA to attract and sustain interest.

12.  Retargeting options

Current customers and frequent visitors need love too. Take advantage of Facebook’s retargeting options to make these people return again and again until they sign up.

13.  Subscription page

Some people prefer to stay on Facebook. Include a subscription form on your Facebook page so you won’t lose them.

14. Teasers

Convince more followers to sign up by posting teasers of members-only content. Post a clip, a snippet, or anything that’s intriguing enough to encourage signups.

15.  Webinars and podcasts

Promote free webinars and podcasts on your Facebook page and group. However, make them available to subscribed members only.

Facebook is a powerful tool if you know how to use it well. Start by defining your goals; follow it up with strategizing ways to achieve them.

If your goal is to increase your signups, these tips show you that it can be done. It’s just a matter of having the patience to do them all. But if you think of it as laying the foundation, you can sit back later and reap the rewards of your investment.

Facebook Marketing Done Right: 7 Small Businesses to Learn From

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Facebook Marketing Done Right_ 7 Small Businesses to Learn From -

Image courtesy of Shutterstock

How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns.

1. Motion PR: Happy Nut Year

Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer’s Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook by recruiting people to join the Nut Health “Nut Year’s Resolution” campaign, which encouraged customers to eat more tree nuts.

The campaign asked people to add nuts to their diet, and then to like, share and otherwise announce to their friends that they had taken the challenge. The campaign worked. Before the campaign, Nut Health had just 129 Facebook likes. After the campaign, they had 2,433 new Facebook fans.

2. State Bicycle Company: Riding High on Facebook

The State Bicycle Company of Phoenix, Arizona ran a remarkable campaign in which the business gave customers a sneak peek of their new line of bicycles — but only for people who liked the page. The campaign was the result of a series of targeted Facebook ads that focused on specific cities. Those ads led to $500,000 in new sales traced directly to the campaign — and it also increased their fan base tenfold.

3. Nike: Giant Corporation, Small-Business Strategy

Hubspot calls Nike’s Facebook page “a balance of new products, science, charitable initiatives, and encouragement.” Nike is hardly a small business. Although most corporations and all small businesses can’t imagine the size of Nike’s marketing budget, Nike sets an example that any business can follow.

Nike sets themselves apart from the ferocious industry competition (think Adidas, Reebok and Under Armour) by using Facebook to reveal the level of research and development that goes into their products, instead of just announcing deals or new lines. This strategy, which any business can use, not only shows customers the level of craftsmanship and design behind the product, but it works to justify a relatively high price point.

4. Dove: Cleaning Up on Facebook

In another example of a not-so-small business setting an example that even tiny companies can follow. Dove’s Facebook page shows the power of hashtags and the power of amplification with one simple campaign. Best of all, they didn’t broadcast or obsess over their brand. The #ShareYourStories campaign encourages fans and viewers to do exactly what the hashtag’s name implies — share personal stories about someone who is important to them.

The campaign, as Social Media Examiner points out, resulted in half a million views and nearly a million likes — all for just one video associated with the campaign.

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Image courtesy of Shutterstock

5. Rue La La: Video Works

The Rue La La Facebook page is bursting with colorful, visual appeal, and video. It is common knowledge that visual imagery receives more social amplification than posts without images. However, video is a medium that is unrivaled on social media — especially Facebook. As Hubspot recently pointed out, part of the reason the Rue La La page is so successful is that Facebook loves video. In fact, Facebook recently announced that it will give preference to content with video.

The reason?

50 percent of the people who visit Facebook watch online videos every day. The number of videos uploaded to Facebook by businesses and individuals has increased by 3.6 times year over year.

6. YogaClub: Never Pay Retail Again!

Yogaclub launched their new subscription box solely relying on Facebook ads to generate interest and leads. With an initial investment of less than $1500, they generated close to 1400 conversions to their monthly YogaClub subscription.

The beauty? Every conversion creates a recurring subscriber. While the cost of acquisition is just over $1, subscribers will pay a monthly subscription of at least $50 for an average of at least 6 months.

Using cool, catchy ads focusing on strong value propositions, YogaClub was able to launch a thriving business using Facebook Ads.

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7. Maes Radler: Drink Up

A small brewery called Maes based their campaign on a nearly universal truth — people love free drinks. The beer company offered a free barrel of beer to anyone who changed their last name to Maes. As long as they shared the brew with their friends. The result was more than 7,000 people changed their last names to Maes on Facebook. The business received 75,000 likes in just one day and half a million page visits in six weeks.

Facebook works for small businesses. Even the smallest companies can achieve amazing results on Facebook with few resources. As long as they are inventive, creative and always put their customers first.