Email is not dead, so don’t abandon it just yet. This old way of reaching out to customers can be rejuvenated. Use this email marketing checklist to whip your email marketing in shape.
Emails lose their hold when they read like auto-generated content. Therefore, to make messages look as personalized as possible, make sure to create content based on your subscriber’s most recent behavior, local weather, and specific location. As an added cherry on top, add their name to a compelling image to grab their attention.
An email is not just a block of text. It has many parts, each of which you need to review. There’s the subject line, preheader, header, body, and call to action to look at. For each part, check your grammar and spelling. There’s nothing like a typo to turn people off. Make your copy clear and straightforward, yet interesting and relevant.
Are all personalized fields filled out? Do you have fallback content for unpopulated fields? How does the design look like with various name lengths and special characters? Is the alignment affected? Have you tested what the message looks like with different names? Does the content display well on desktop and mobile? Have you chosen the optimum time to send out your email? Make sure this mini checklist’s boxes are all ticked before sending that email! After that, you’re good to go.
Campaign Monitor knows email! Thanks for this informative infographic.
If your email campaigns haven’t been performing well, you’re most likely doing one or more of the following:
Making it hard to unsubscribe
You created a complicated process. Users have to tick off many boxes and answer many questions before they can officially leave. You might have added a simple “unsubscribe” button, but made it hard to see and click. But people forced into staying aren’t going to become paying customers. Just make it fast and convenient for them to leave.
Not removing unsubscribers
You ignore requests for unsubscription. You still send emails to people who already opted out, hoping they’ll realize what they’ll be missing. You also tell them the unsubscription process takes a couple of days. But people know these things are automated. So if someone wants out, let them go ASAP. Otherwise, your mails will just be marked as spam.
Contacting people who never subscribed
You send emails to people who have never been part of your mailing list. You got their contact information by harvesting email addresses, buying lists, or using lists collected for another reason. But whichever way you got them, don’t use them! Instead, grow your own list organically. The number of subscribers may be smaller, but at least they’re all relevant.
Are you guilty of any of these? If yes, stop the bad behavior and start doing what your subscribers will love! Thanks, Reachmail.net for this enlightening article.
By not using these 3 email triggers, you’re missing out on potential email revenue. Triggered campaigns give marketers the opportunity to target audiences with highly personalized emails.
What are triggered campaigns? They are automated emails that are timed to be deployed in response to customer actions.
3 Email Marketing Triggers
- Browse Abandon – Browse abandon emails are triggered by customer browsing behavior (such as items viewed but not purchased). They are easy to optimize.
- Activation – When subscribers have recently joined and opened emails but have yet to act, activation emails re-engage them with clever copy and enticing offers. Activation emails are simple to set up with limited data needed.
- Anniversary – Anniversary emails are triggered by personal or brand related milestones. Usually, they congratulate customers for dates of first purchases or the years subscribed.
Triggered campaigns connect marketers with audiences. As well as serving as a starting point for an integrated cross-channel strategy.
YesLifeCycleMarketing.com created this unique infographic and we’re glad they did!