Tag Archives: email marketing tips

Email Marketing Checklist [Infographic]

Email Marketing Checklist

Email Marketing ChecklistEmail is not dead, so don’t abandon it just yet. This old way of reaching out to customers can be rejuvenated. Use this email marketing checklist to whip your email marketing in shape.

1) Personalize

Emails lose their hold when they read like auto-generated content. Therefore, to make messages look as personalized as possible, make sure to create content based on your subscriber’s most recent behavior, local weather, and specific location. As an added cherry on top, add their name to a compelling image to grab their attention.

2) Dissect

An email is not just a block of text. It has many parts, each of which you need to review. There’s the subject line, preheader, header, body, and call to action to look at. For each part, check your grammar and spelling. There’s nothing like a typo to turn people off. Make your copy clear and straightforward, yet interesting and relevant.

3) Review

Are all personalized fields filled out? Do you have fallback content for unpopulated fields? How does the design look like with various name lengths and special characters? Is the alignment affected? Have you tested what the message looks like with different names? Does the content display well on desktop and mobile? Have you chosen the optimum time to send out your email? Make sure this mini checklist’s boxes are all ticked before sending that email! After that, you’re good to go.

Campaign Monitor knows email! Thanks for this informative infographic.
Email Marketing Checklist Infographic

Bad Email Marketing Behavior [Infographic]

Bad Email Marketing Behavior

Bad Email Marketing BehaviorIf your email campaigns haven’t been performing well, you’re most likely doing one or more of the following:

Making it hard to unsubscribe

You created a complicated process. Users have to tick off many boxes and answer many questions before they can officially leave. You might have added a simple “unsubscribe” button, but made it hard to see and click. But people forced into staying aren’t going to become paying customers. Just make it fast and convenient for them to leave.

Not removing unsubscribers

You ignore requests for unsubscription. You still send emails to people who already opted out, hoping they’ll realize what they’ll be missing. You also tell them the unsubscription process takes a couple of days. But people know these things are automated. So if someone wants out, let them go ASAP. Otherwise, your mails will just be marked as spam.

Contacting people who never subscribed

You send emails to people who have never been part of your mailing list. You got their contact information by harvesting email addresses, buying lists, or using lists collected for another reason. But whichever way you got them, don’t use them! Instead, grow your own list organically. The number of subscribers may be smaller, but at least they’re all relevant.

Are you guilty of any of these? If yes, stop the bad behavior and start doing what your subscribers will love! Thanks, Reachmail.net for this enlightening article.

Bad Email Marketing Behavior

3 Email Marketing Triggers You Are Not Implementing But Should [Infographic]

3 Email Marketing Triggers You Are Not Implementing But Should [Infographic]

3 Email Marketing Triggers You Are Not Implementing But Should [Infographic]By not using these 3 email triggers, you’re missing out on potential email revenue. Triggered campaigns give marketers the opportunity to target audiences with highly personalized emails.

What are triggered campaigns? They are automated emails that are timed to be deployed in response to customer actions.

3 Email Marketing Triggers

  • Browse Abandon – Browse abandon emails are triggered by customer browsing behavior (such as items viewed but not purchased). They are easy to optimize.
  • Activation – When subscribers have recently joined and opened emails but have yet to act, activation emails re-engage them with clever copy and enticing offers. Activation emails are simple to set up with limited data needed.
  • Anniversary – Anniversary emails are triggered by personal or brand related milestones. Usually, they congratulate customers for dates of first purchases or the years subscribed.

Triggered campaigns connect marketers with audiences. As well as serving as a starting point for an integrated cross-channel strategy.

YesLifeCycleMarketing.com created this unique infographic and we’re glad they did!

3 Email Marketing Triggers You Are Not Implementing But Should [Infographic]

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2017 Email Design Trends [Infographic]

2017 Email Design Trends -Infographic-315

2017 Email Design Trends -Infographic-315We’re already two-thirds into the year, and before we know it, 2018 will be upon us. But though time flies, you still have four months left to explore the following 2017 email trends:

Minimalist

Many people are consuming content on the small screen of mobile devices, so it’s important for brands to get rid of the clutter and keep things simple. Less is indeed more.

Flat

After the flat redesign of the Android and iOS interfaces, many sites and apps followed suit. Nowadays, it’s all about soft hues against a white background for that clean look.

Unconventional

They say rules are made to be broken, and some brands dare to do so. Unique email templates that go against the expected are a thing, especially among brands that want to stand out.

The next year may bring on new trends, but until then, you can’t go wrong with the list above.

Thanks to our friends at Email Monks for this interesting and informative infographic.

Email Design Trends 2017Source: Email Design Trends 2017

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email ListAs the world’s leading social media platform, Facebook has an immense influence. You can use Facebook for many facets of your marketing, including growing your subscription list.

Here are 15 quick tips:

1.  Contests

Hold a fun contest with a cool prize, but don’t ask for likes or comments. Instead, ask people to promote your subscription list as part of the contest mechanics.

2.  Cover image

It’s the first thing people see on your page, so mention your newsletter on your cover image. Even if it’s a simple shout-out, it’s still worth it.

3.  Facebook Live

Give people a closer look at your business by going on Facebook Live and showing your face to the world. This move establishes trust.

4.  Group and page engagement

Many people prefer groups to pages because groups feel more personal than pages. Create both a page and a group for your brand to connect with as many people as possible.

5. Join-by-text option

Most Facebook users are on mobile. Make it easy for people to sign up for your newsletter by giving them an option to do so via text.

6.  Landing pages

Landing pages get more conversions. Link sign-up buttons on your Facebook page to specific landing pages on your site.

7.  Local groups and pages

Attract local traffic to your special offers by promoting on other local groups and pages. Ask permission from the owners and administrators first to keep from creating bad blood.

8.  Lookalike targeting

Use Facebook’s lookalike targeting option to find people who are similar to your target persona. These people are likelier to subscribe to your newsletter.

9.  New member starter pack

On your Facebook group, welcome new members with a message. Take this chance to tell them about your newsletter and what they’ll miss if they don’t sign up.

10.  Paid ads

When you have promotional deals designed to attract subscribers, you want to reach your intended audience. Do that by using Facebook’s highly targeted paid ads.

11.  Pinned posts

Because a pinned post stays at the top of your page, make it about your newsletter. Use an interesting photo and an engaging CTA to attract and sustain interest.

12.  Retargeting options

Current customers and frequent visitors need love too. Take advantage of Facebook’s retargeting options to make these people return again and again until they sign up.

13.  Subscription page

Some people prefer to stay on Facebook. Include a subscription form on your Facebook page so you won’t lose them.

14. Teasers

Convince more followers to sign up by posting teasers of members-only content. Post a clip, a snippet, or anything that’s intriguing enough to encourage signups.

15.  Webinars and podcasts

Promote free webinars and podcasts on your Facebook page and group. However, make them available to subscribed members only.

Facebook is a powerful tool if you know how to use it well. Start by defining your goals; follow it up with strategizing ways to achieve them.

If your goal is to increase your signups, these tips show you that it can be done. It’s just a matter of having the patience to do them all. But if you think of it as laying the foundation, you can sit back later and reap the rewards of your investment.