Tag Archives: email marketing tips

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject Lines
Your email subject lines determine whether or not your message will be read. To make sure it does get read, follow these tips when writing your subject: Be concise It should take only a quick glance for people to grasp your subject; otherwise, they might ignore your message. Also, a long subject doesn't get fully displayed in the inbox list, so it fails to make an impact on first read. Give details It sounds contradictory, being specific while keeping it concise. But if the 140-word character Read more [...]

The Perfect Sales Email Campaign [Infographic]

The Perfect Sales Email Campaign - 315
The medium may now be digital, but the principle behind marketing has always been psychological. To attract potential customers, you've got to understand how human nature works and use it to your advantage. Here are a couple of techniques you can try in order to create the  perfect sales email campaign. Courtesy The double opt-in form asks for confirmation from users first when they subscribe. This eliminates (or at least minimizes) accidental signups; at the same time, it shows people that you're Read more [...]

How to Interpret 3 Important Email Marketing Stats [Infographic]

interpreting-important-email-marketing-statistics
Thanks to our friends over at www.SurePayroll.com for this great illustration of important email marketing stats. Sending out a great email is one thing. But understanding what happens once emails reach (or don’t reach) inboxes is another thing. My email bounced?!? Let’s start with the latter scenario: Your carefully crafted email quickly returns. This is a bounce. There are 2 types of bounces. A soft bounce generally tends to be about technical or spam-related issues; there might be Read more [...]

How to Use Psychology to Make Your Emails More Alluring [Infographic]

How to Use Psychology to Make Your Emails More Alluring - 315
Some people have a way with words -- and you can be one of them. Understanding the human mind is key to writing appealing emails. It's psychology working for you. Thanks to our friends from Salesforce Marketing Cloud for this great infographic on how to use psychology to make your emails more alluring. Personalize your Emails People respond best when they feel special. That's why referring to someone by their first name after you first meet them is a great way to leave a first impression. For Read more [...]