3 Ways to Use Facebook to Grow your Business Instagram Followers

As we all well know, Instagram is Facebook’s “billion dollar baby.”


It’s the darling mobile phone photo app that is very popular with young people, celebrities, and increasingly with more and more businesses.  (Since the adding of video, business use on Instagram is growing rapidly).  In fact, everyday people are now starting hugely successful businesses on Instagram by promoting offers for products/services that relate to them in some way. They do this through the vehicle of affiliate marketing. Affiliate networks like AWIN, Shareasale and Commission Junction allow people to connect with businesses to promote quality goods on platforms like Instagram.

Since being purchased by Facebook in 2012, Instagram has added over 30 million users to now have over 130 million. The Instagram concept has been simple: upload, customize, and share photos (and now short videos) via the mobile app.  It also enables easy sharing to other social networks , along with the ability to follow and comment on images of other Instagram users.

With photos and media being a natural and popular means of sharing and communicating in online, digital media, Instagram is a “go-to” app for mobile users wanting to customize and share photos.

Businesses on Instagram continue to see it as a new method to connect, interact with, and visually get their company brand in front of potential customers (see Business Ideas for Instagram).  However, if your audience doesn’t know you are on Instagram, how can you grow your follower base?



A company Facebook page can be used strategically to help increase awareness and followers on a company Instagram account by implementing these three ideas.

1. Add a Instagram Tab to your Facebook Page

Make your Facebook fans aware of your instagram account by adding a tab to your Facebook page that pulls in your Instagram Posts or a specific hashtag relevant to you.  The on occasion create posts for your Facebook page that links to this tab.

More details on Instagram Tab Options >>


2. Share Instagram Pics and Videos on Facebook


Another way to increase awareness to your Facebook fans is to post your Instagram pics or videos to your Facebook Page.

While there is no automatic methods to post or sync Instagram photos to a specific Facebook page there are pretty simple methods.

One way is to post to Instagram and in the mobile app select the “…” to enable sharing options and then select “Copy Share URL”.

This can then be taken to your Facebook Page in the Pages app or regular Facebook mobile app, pasted, add a space, and the image is pulled in!

On Facebook it becomes a nice link post as shown below.


3. Run a Instagram Contest on Facebook

This is a interactive way to make your Facebook community aware of and interact with your company on instagram.  By promoting a contest that is hosted on your Facebook Page tab where fans enter by going to Instagram and “@ tagging” your username as well as adding a #hashtag you specify, they are entered and the contest pulls in all images with that specific hashtag that have been added on Instagram time!

 Learn more about Instagram Contest Options >>


These three simple methods offer companies a way to leverage their Facebook Page and help build their following on Instagram.

What about your company?  Are you creatively leveraging your Facebook Page to grow fans or followers on other social networks your company uses?

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

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