For marketers, staying on top of trends is crucial to profitability and ultimately, the survival of the business. You must continuously keep an eye out for changes in your industry and adapt quickly. Otherwise, you risk losing ground and possibly even your competitive edge. So, perhaps you’re wondering what’s new in 2020. What are the digital marketing statistics, trending technologies, marketing methods, and strategies?
Infographic Website has rounded up several of these trends in their recent Digital Marketing Statistics 2020 post. Although the post doesn’t cover the latest technologies, it touches on vital areas of digital marketing such as the effectiveness of content marketing which is a common thorn in the flesh. Visual, mobile, and social media marketing trends are also captured.
One of the things you quickly realize is that consumers still trust organic results more than they do paid results (ads). Of those surveyed, up to 80% said that they only click on organic results. More interestingly, 72% of the people who search for products or services online will visit a local store within 24 hours.
It’s perhaps the biggest proof that digital marketing can indeed benefit your business. If you can optimize your site for local searches, you’re guaranteed massive traffic and a considerable jump in sales. Check out the rest of the findings to learn how else the landscape has changed.