At least 80% of customers only purchase from companies that invest in personalization messages. They are frustrated by those that don’t. So, how can you personalize your marketing messages to win more sales and retain most of your customers?
Clever Tap has done the research and identified 15 marketing personalization tips to help you personalize your email, text, and in-app messages. The following are a few quick takeaways from the research.
Actionable Personalization Messages
1. Add first names to all your subject lines
Adding the first name to subject lines increases open rates by 20% while reducing unsubscribe rates by 17%. Don’t forget to keep the subject line to 25-30 characters.
2. Create dynamic content with user data
Always segment marketing audiences by demographics, location, and behavior. It also helps to segment your marketing into different categories based on the stage of the sales funnel.
3. Activate new users with freebees/discounts
Welcome gifts entice leads and new customers to share their personal information – which you need for future marketing campaigns. Coupon codes are another excellent tool.
4. Always reply to messages
Whether it’s a text message, email message, or in-app messaging campaign, customers expect to receive a response whenever they reply to your texts. Don’t disappoint them.
Check out the rest of the Clever Tap blog post to find out other marketing personalization messages and tips to take your messaging campaign to the next level.
That B2B marketing is challenging doesn’t mean it must be boring. Yes, it takes a bit of thinking to get other businesses to notice your products. Furthermore, to give you that all-important call. However, you can still make B2B marketing fun. Not to mention fascinating and win over even more hearts and souls in the process.
Through their Marketing Solutions Blog, LinkedIn offers a few examples of brands applying various playful strategies. Therefore making B2B marketing entertaining and informing. The standout examples include;
To demonstrate the power of 5G internet for businesses, Cisco recently developed a “Me+Moo” campaign that invites users to download an app that connects you to a real-life dairy cow wearing a sensor. This way, farmers can get live updates on their cow’s wellbeing.
It’s a simple marketing campaign. But the results were quite impressive. It attracted plenty of media coverage and won Cisco 11,000 new customers in just a month.
In their recent “Hey World” advertising campaign, Upwork reaches out to Dwayne “The Rock” Johnson and Elon Musk of Tesla to offer them the company’s freelancer-hiring services.
As a result, the attention-grabbing, 15-second ads garnered an impressive 10% increase in Upwork’s uptake among Fortune 500 companies.
Check out the LinkedIn Marketing Solutions blog to learn other playful tactics different brands have implemented recently to make B2B more fun. You may pick up a few tricks for your business.
It seems like oversharing is the norm on social media. Many people don’t think twice about giving their personal information and sharing posts about their personal lives. Still, a recent survey by the University of Sydney reveals that a third of people don’t trust social media companies with their data.
Let’s look at the top apps and the corresponding level of trust their users feel:
About 66% of baby boomers are worried about security risks because they think the platform collects too much information. Users tend to be older, with 40.5 as the average age.
The majority of TikTok users are between 10 to 29 years old, so the audience skews young. Among them, 36% are not concerned about security risks. But though outnumbered, around 70% of Gen Xers don’t trust TikTok.
Around 33% of users are aged 25-34. More than half of this millennial user base is wary of the security issues this platform may pose. Note that Facebook owns Instagram.
Twitter, YouTube, and LinkedIn have the highest trust level among the platforms. What does this mean for entrepreneurs? Choose the platform that your target market can trust the most. They tend to engage better if they think their personal information is not in danger.
See more about consumer concerns and why people don’t trust social media companies with their data in this Social Media and Cybersecurity infographic.
Online shopping has always been popular. And why wouldn’t it be? Businesses can reach their target market directly, with little to no money or overhead. Social media ads, cookies, and plenty of other platforms have come into play in the past few years. Therefore giving businesses a great idea of who they are trying to sell to. But no matter what, online marketplaces were always facing the competition of consumers that want to see things in person before they buy. But all that changed in early 2020. Let’s look at the future of eCommerce and eCommerce statistics as inflation rises and the market changes.
The Rise of Online Shopping
The onslaught of the COVID-19 pandemic changed the world as we know it. Many people stayed home, losing their jobs or transitioning to remote work life. Kids began to attend school virtually, and in-person shopping quickly fell to the wayside. And so, in order to get the things they need and satisfy their need to shop, many consumers turned to online shopping for everything from eyeglasses and clothing to technology.
Future of eCommerce Statistics
Online shopping has continued to rise throughout the past year, both because of the safety it provides as well as its convenience. Below, the team at WebsiteSetup has gathered over 80 eCommerce statistics you need to know to improve your business and connect to your target audience.
The COVID-19 pandemic changed the way we engage digitally. The shift happened not just in human interactions, but also in brand interactions, according to Emerging Trends: Facebook Insights survey commissioned to Ipsos. The market research firm asked 12,500 respondents between the ages of 18 to 64. The results identified a set of emerging trends that will shape communication in the future:
1) Convenience gap
Around 90% of the respondents want to simplify their lives to free up more time for various reasons, such as spending more time with loved ones, getting back in shape, learning a new skill, or traveling. Around 86% of those who want convenience are ready to pay for products or services that will help them achieve that goal. To take advantage of this, focus on how your brand makes lives more convenient for customers.
2) The entrepreneur’s edge
Given how the pandemic resulted in job losses, many people turned to digital tools to augment their incomes. As a result, Facebook Marketplace experienced a boom in users who use the platform to buy and sell. It’s no shock that 91% of the respondents support local businesses. If you run a small- to medium-sized business, you should leverage this fact to get the support of customers in your area.
Check out two more trends in the Emerging trends: The forces shaping the future today infographic from Social Media Today.