Guide to SMS marketing. The number of smartphone users in the world has reached 3.3 billion according to Statista, an online portal for statistics. It’s also expected to grow to 3.8 billion by 2021. That’s almost half of the global population. Given these figures, it’ll be a waste of good opportunity if businesses don’t maximize short message service (SMS) marketing.
Most people who own smartphones use these as their primary device. If you want to catch their attention, sending them text messages is a wise decision.
The Beginner’s Guide to SMS Marketing, an infographic from messaging software provider Trumpia can help you get started. One section shows a step-by-step process on how to start your own campaign. Of course, the important thing is to get your existing and potential customers to sign up. The law requires marketing programs to be opt-in, so before anyone can be added, they must provide their consent. On the bright side, you can take this chance to come up with enticing deals and exclusive promos that are too hard to say no to. You can also focus on growing your mobile database by promoting the campaign through your email subscriber list, advertising it on social media, etc.
If you’re wondering who else uses SMS marketing, rest assured that you’ll be in the company of various organizations from small local businesses to Fortune 500 conglomerates. People are familiar with SMS marketing, so they’ll welcome your campaign as long as it offers good value.
To learn more about SMS marketing, check out The Beginner’s Guide to SMS Marketing.