Tag Archives: digital marketing strategy

[Infographic] What Is Marketing Automation?

[Infographic] What Is Marketing Automation-315

[Infographic] What Is Marketing Automation-315Marketing automation refers to software solutions that enable organizations to market on multiple platforms at the same time by automating repetitive actions. Some of its key benefits are:

Higher revenue

Streamline your marketing processes.  Therefore, they’re more effective in achieving their respective purposes, all of which contribute to better profits.

Increased productivity

The extra time you save after automating can be spent on more important concerns, such as your core business needs.

More qualified leads

Nurturing prospects is easier because you can plan, draft, customize, and schedule email marketing beforehand.

Better tracking of campaigns

Part of marketing automation is data gathering. This makes it more convenient for you to monitor the progress of your campaigns. Then you can evaluate whether they’re successful or not.

Quicker ROI

Marketing automation entails an initial investment on your part, but three out of four companies already see ROI within only a year.

Thanks go to MarketingTechBlog for creating “What is Marketing Automation?

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How to Market to Each Generation [Infographic]

How to Market to Each Generation - Infographic

How to Market to Each Generation - InfographicFrom boomers to gen Z, everyone’s on social media nowadays. So if you want to target a specific age bracket, you need to know what works for a generation and what doesn’t:

Millennials

Millennials were born from 1977-1995. Ratings and reviews influence their decision to buy a product or use a service. Many of them are also on Facebook.

The best approach for millennials is finding brand advocates to promote your business. It’s a good way to establish trust, an important thing for this generation.

Gen Z

Gen Z kids were born from 1996 to 2010. They consume a lot of information on social media, so their attention flits often. They also use Facebook but they prefer Snapchat because of their love for video.

To engage with Gen Z, keep content short and appealing to sustain their interest. Eight seconds is all you need to make them look your way.

Thanks to our friends at Citipost Mail for this helpful infographic.

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[Infographic] Combine Email and Social Media Strategies

[Infographic] Combine Email and Social Media Strategies

[Infographic] Combine Email and Social Media StrategiesMarketers make separate yet simultaneous campaigns for email and social media to cover all their bases. Why not combine both for a more effective and unified strategy? Here are a few ways to combine your email and social media strategies:

Link to your social media pages in your emails.

This will make it easy for your subscribers to connect with you. Use eye-catching social icons to make the invitation enticing.

Encourage newsletter subscriptions.

In your posts on social media, remind your followers to sign up for the email newsletter. Some people like longer content than social media offers, so target those folks.

Offer exclusive deals.

An email-only promo gives your followers a reason to subscribe to your mailing list. A social media-only promo provides the incentive for your subscribers to follow you on your social networks.

Big thanks to our friends at dotmailer.com for this helpful infographic.

[Infographic] Combine Email and Social Media Strategies

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