Tag Archives: digital marketing strategy

40 Pay per Click Advertising Tools to Improve Your Online Presence [nfographic]

Pay per Click advertising is one of the most powerful digital marketing strategies. First, it generates immediate results. You don’t have to wait months to find out if the strategy works. Secondly, PPC advertising guarantees website traffic even if algorithms change. In this infographic, we share 40 hand-picked Pay per Click advertising tools.

Above all, PPC increases brand recognition, improves SEO, and is an excellent retargeting technique. It’s no wonder PPC marketers generate 3800% ROI.

The best part is that you no longer have to set up PPC campaigns manually. Instead, you can utilize various software tools to analyze and run a highly optimized pay-per-click campaign for maximum returns.

Red Website Design has done the groundwork and picked 40 of the best PPC tools to consider if you’re prepared to try out this new marketing approach.

Pay per Click Advertising Tools

Initial audit tools

Audit tools help you assess your campaign to identify the best opportunities for your PPC marketing drive. The best options are;

Wordstream Performance Grader
AdAlysis Performance Analyzer

Keyword research tools

Keyword research tools help brands and marketers identify the most valuable keywords (high impact at the lowest possible prices). In fact, for a highly profitable pay-per-click campaign, here are some of the best solutions.

Google Keyword Planner
SEMRush Keyword Magic Tool
SEMRush PPC Keyword Tool

Check out the Red Website Design list. And discover more Pay per Click advertising tools for ad creation, call tracking, click fraud protection, and other PPC campaign needs.

digital marketing strategy, keywords, pay per click adsJune 10, 2022

15 Actionable Personalization Messages to Connect With Users

At least 80% of customers only purchase from companies that invest in personalization messages. They are frustrated by those that don’t. So, how can you personalize your marketing messages to win more sales and retain most of your customers?

Clever Tap has done the research and identified 15 marketing personalization tips to help you personalize your email, text, and in-app messages. The following are a few quick takeaways from the research.

Actionable Personalization Messages

1. Add first names to all your subject lines

Adding the first name to subject lines increases open rates by 20% while reducing unsubscribe rates by 17%. Don’t forget to keep the subject line to 25-30 characters.

2. Create dynamic content with user data

Always segment marketing audiences by demographics, location, and behavior. It also helps to segment your marketing into different categories based on the stage of the sales funnel.

3. Activate new users with freebees/discounts

Welcome gifts entice leads and new customers to share their personal information – which you need for future marketing campaigns. Coupon codes are another excellent tool.

4. Always reply to messages

Whether it’s a text message, email message, or in-app messaging campaign, customers expect to receive a response whenever they reply to your texts. Don’t disappoint them.

Check out the rest of the Clever Tap blog post to find out other marketing personalization messages and tips to take your messaging campaign to the next level.

digital marketing strategy, email marketing best practices, email marketing personalizationJuly 9, 2021

B2B Marketing Isn’t Boring. It’s Brilliant.

That B2B marketing is challenging doesn’t mean it must be boring. Yes, it takes a bit of thinking to get other businesses to notice your products. Furthermore, to give you that all-important call. However, you can still make B2B marketing fun. Not to mention fascinating and win over even more hearts and souls in the process.

Through their Marketing Solutions Blog, LinkedIn offers a few examples of brands applying various playful strategies. Therefore making B2B marketing entertaining and informing. The standout examples include;

Cisco

To demonstrate the power of 5G internet for businesses, Cisco recently developed a “Me+Moo” campaign that invites users to download an app that connects you to a real-life dairy cow wearing a sensor. This way, farmers can get live updates on their cow’s wellbeing.

It’s a simple marketing campaign. But the results were quite impressive. It attracted plenty of media coverage and won Cisco 11,000 new customers in just a month.

Upwork

In their recent “Hey World” advertising campaign, Upwork reaches out to Dwayne “The Rock” Johnson and Elon Musk of Tesla to offer them the company’s freelancer-hiring services.

As a result, the attention-grabbing, 15-second ads garnered an impressive 10% increase in Upwork’s uptake among Fortune 500 companies.

Check out the LinkedIn Marketing Solutions blog to learn other playful tactics different brands have implemented recently to make B2B more fun. You may pick up a few tricks for your business.

b2b lead capture, digital marketing strategy, linkedin marketingJune 18, 2021

The Rise of Online Shopping and the Future of eCommerce [Infographic]

Online shopping has always been popular. And why wouldn’t it be? Businesses can reach their target market directly, with little to no money or overhead. Social media ads, cookies, and plenty of other platforms have come into play in the past few years. Therefore giving businesses a great idea of who they are trying to sell to. But no matter what, online marketplaces were always facing the competition of consumers that want to see things in person before they buy. But all that changed in early 2020. Let’s look at the future of eCommerce and eCommerce statistics as inflation rises and the market changes.

The Rise of Online Shopping

The onslaught of the COVID-19 pandemic changed the world as we know it. Many people stayed home, losing their jobs or transitioning to remote work life. Kids began to attend school virtually, and in-person shopping quickly fell to the wayside. And so, in order to get the things they need and satisfy their need to shop, many consumers turned to online shopping for everything from eyeglasses and clothing to technology.

Future of eCommerce Statistics

Online shopping has continued to rise throughout the past year, both because of the safety it provides as well as its convenience. Below, the team at WebsiteSetup has gathered over 80 eCommerce statistics you need to know to improve your business and connect to your target audience.