Facebook Ad Targeting Options [Infographic]

Facebook Ad Targeting OptionsFacebook allows you to target your ads specifically to the audiences you want to reach. There are a lot of options to choose from to build your ideal demographic. This infographic will help you understand and narrow down Facebook ad targeting options.

Demographics

By determining what groups users belong to, you can your target ads. Examples:

  • What’s going on in their personal lives? – Birthdays, new jobs, newly engaged, just married, having a baby
  • What kind of house do they live in? – ¬†Condo, apartment, house, manufactured home

Behaviors

What is your audience doing (or planning on doing)?

  • Job Roles and Companies – Seniority, industry
  • Purchasing Behavior – Purchase habits, subscriptions

Interests

Using interests, like pages, and activities on Facebook, you can add user’s interests to further ad reach. There are numerous categories for interests including:

  • Industry – Science, business, small business, healthcare
  • Entertainment – Music, games, television
  • Wellness – Yoga, running, weight training

This helpful infographic was created by our friends over at ThePerformanceMarketingNetwork.com

Facebook Ad Targeting Options1

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About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.