Tag Archives: digital marketing

8 Ways to Boost Your Google Rank with Back Links [Infographic]

8 Ways to Boost Your Google Rank with Back Links
Not happy with your site's Google rank? Boost it with backlinks! Here's how: Create content for others Guest posting is an effective way to get quality inbound links. Contact high-authority sites within your niche and offer to write a post with a backlink to your site. Also, ask if they're interested in a guest post exchange to return the favor. Produce shareable infographics Visual content is easy to consume and share, which is why infographics are popular. To take advantage of this, make an Read more [...]

[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More Efficient
Technology is great—until it’s not. Think about all the ways that email has changed your personal and professional life. You’re able to share news—both big and small—with friends, family, and clients. It’s instant contact and instant updates, particularly important in the fast-moving world of sales. But what happens when But what happens when email gets the best of you and your work life? That can lead to unproductive days, lost sales, and unhappy clients. That’s why it’s important Read more [...]

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email List
Don't want your messages to end up in the Promotions tab or worse, in the spam folder? A clean email list will decrease your bounce rates and increase quality leads. Here are a few ways to clean your email list: Remove unsubscribers You can try to change their minds with a few follow-up emails. But if you still get nothing after that, respect the unsubscribers' decision to opt out. Otherwise, they can report you for spamming their inboxes. Most email service providers do this automatically Read more [...]

Google Search Page Results [Infographic]

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On a typical Google search engine result page, which results stand out the most? These answers might surprise you: Organic listings The top organic listing gets almost 33% of the clicks, while the top four get 63%. It isn't enough to get on the first page; you have to get a slot in the top four results. Local listings As high as 76% looked at local listings above organic listings. While only 38% looked at the local listings below organic listings. Again, it's proof that placement matters. When Read more [...]

Use a Content Calendar to Generate Leads

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In 1996, Microsoft founder Bill Gates said that content is king. Fast forward to more than 20 years later, and what he said still rings true. But in the 90s, there wasn’t as much competition. You were good to go with a basic site with some text because that’s what all websites looked like then. But now content can be delivered in so many ways and on so many platforms. You need to have a clear plan with the following steps to ensure your content marketing is effective: Identify your target Read more [...]

Blog Law 101 [Infographic]

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Over the last seven years, the number of copyright lawsuits in the United States has exploded, jumping from just under 2,000 in 2010 to 5,000 as recently as 2015. Copyright infringement in the form online blogs deserves much of the credit. Blog Law Tips Copyright infringement occurs anytime you reproduce, distribute or download a copyrighted work without permission. Even creating a work that borrows from another source without copying it directly can be considered illegal. Placing Read more [...]

[Infographic] Is Your eCommerce Store Leaking Money?

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If it isn't pulling in the expected profit, then an eCommerce store is like a leaky faucet. Money is leaking out and being wasted. Plug up the leaks by figuring out where the store is underperforming. Is your eCommerce store leaking money? Here are a couple common places leaks occur in the industry: Shipping Nearly 30% of shoppers will leave due to high shipping costs or long delivery times. Improve shipping costs by: Work with vendors and fulfillment companies to negotiate lower shipping Read more [...]

Instagram Facts You Should Know [Infographic]

Instagram Facts You Should Know
Acquired by social media giant Facebook back in 2012, Instagram is a mobile photography app that changed the way people share photos on social media. As of January 2017, Instagram has 150 million daily active users. Who is on Instagram? Instagram has more women than men, which explains all the posts on fashion, design, and beauty. As many as 31% of female internet users are active on Instagram and 21% of male internet users. 32% of Instagram users attended college. Where are they located? More Read more [...]

How to Integrate Facebook Ads with Lead Capture

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Landing pages don't have a lot of content because they're not meant to attract target audiences -- they're meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn't going to happen. Turn to Facebook Ads How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s Read more [...]