Tag Archives: digital marketing

8 Ways to Boost Your Google Rank with Back Links [Infographic]

8 Ways to Boost Your Google Rank with Back Links

8 Ways to Boost Your Google Rank with Back LinksNot happy with your site’s Google rank? Boost it with backlinks! Here’s how:

Create content for others

Guest posting is an effective way to get quality inbound links. Contact high-authority sites within your niche and offer to write a post with a backlink to your site. Also, ask if they’re interested in a guest post exchange to return the favor.

Produce shareable infographics

Visual content is easy to consume and share, which is why infographics are popular. To take advantage of this, make an interesting infographic that people will love to discuss and repost. Whenever it gets shared, your site gets a backlink.

Conduct expert roundups

Creating content from expert roundups is time-consuming but worth the effort. It’s a good way to build relationships with influencers. Also, those who agree to participate are likely to share the content on their own sites, generating a backlink to yours.

Thanks to PageTrafficBuz for this informative infographic illustrating important tips to earn backlinks that improve your Google ranking.

8 Ways to Boost Your Google Rank with Back Links

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[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More EfficientTechnology is great—until it’s not. Think about all the ways that email has changed your personal and professional life. You’re able to share news—both big and small—with friends, family, and clients. It’s instant contact and instant updates, particularly important in the fast-moving world of sales. But what happens when

But what happens when email gets the best of you and your work life? That can lead to unproductive days, lost sales, and unhappy clients. That’s why it’s important to manage and master tools that can make email work both harder and smarter for you.

Email Tools for Efficiency and Productivity

Fortunately, many social media platforms understand the importance and durability of email, and have created tools or extensions that help you maximize its use. LinkedIn, for example, has a free extension that gives you a user’s details from the site. So when you spend your time using email as a client contact, you already know information about that client—their likes, dislikes, and experiences.

Email is tricky, too, because it’s hard to parse all the details about what’s happening when someone opens and email (and what they do with it). Engagement tools can help you better understand all that data; Yesware, for example, provides details about who is clicking on what and what attachments may have been opened.

For many people, staying on top of an inbox is a tremendous struggle, especially if email volume increases. But many emails don’t have to be dealt with immediately, which is why tools like Boomerang are so useful. This Gmail tool archives emails, but reminds you or returning to them on a specified date—almost like email becomes your to-do list as well as a way to keep in touch with future and current clients.

How else can email work harder and smarter for you? Find out with the helpful tips and tools in this graphic.  Many thanks to our friends at Salesforce.com for this helpful infographic.

Simple Tools to Make Your Inbox More Efficient

Via Salesforce

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email ListDon’t want your messages to end up in the Promotions tab or worse, in the spam folder? A clean email list will decrease your bounce rates and increase quality leads. Here are a few ways to clean your email list:

  • Remove unsubscribers

    You can try to change their minds with a few follow-up emails. But if you still get nothing after that, respect the unsubscribers’ decision to opt out. Otherwise, they can report you for spamming their inboxes. Most email service providers do this automatically for you.

  • Re-engage with inactive readers

    Interest can decrease but not necessarily go away for good. So try rekindling it while it’s there. The best way is to give an incentive that’ is too good to pass up.

  • Reconfirm subscriptions

    People who signed up awhile ago may no longer be interested in your newsletter topic. If they didn’t even bother unsubscribing their email address may be obsolete. The chances are that they won’t bother confirming either.

Thanks to our friends at emailmonks.com for this bright and informative infographic.


Email List Cleaning

Source: email list cleaning

Google Search Page Results [Infographic]

Google Search Page Results-315

Google Search Page Results-315On a typical Google search engine result page, which results stand out the most? These answers might surprise you:

Organic listings

The top organic listing gets almost 33% of the clicks, while the top four get 63%. It isn’t enough to get on the first page; you have to get a slot in the top four results.

Local listings

As high as 76% looked at local listings above organic listings. While only 38% looked at the local listings below organic listings. Again, it’s proof that placement matters. When it comes to listings, the higher up, the better.

Sponsored ads

They may be near the top of the page, but they get only 9.9% of page clicks. But don’t ditch the ads in spite of the low stats. The AdWords program offers a pay-per-click option in which you pay for engagement and not ad displays.

Thanks to our friends at Meditative for this interesting infographic.

Google Search Page Results

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Use a Content Calendar to Generate Leads

Use a Content Calendar to Generate Leads - 315

Use a Content Calendar to Generate Leads - 315In 1996, Microsoft founder Bill Gates said that content is king. Fast forward to more than 20 years later, and what he said still rings true.

But in the 90s, there wasn’t as much competition. You were good to go with a basic site with some text because that’s what all websites looked like then. But now content can be delivered in so many ways and on so many platforms. You need to have a clear plan with the following steps to ensure your content marketing is effective:

Identify your target market

Buyer personas serve as the representations of your ideal customers, so create them first before doing anything else.

Once you have them, flesh them out as much as you can. The more detailed you are with your buyer personas, the more you’ll know about the actual people you want to target. Don’t know where to start? You can use your current client lists or social media followers as a guide for making these profiles.

Determine what they want

Stuffing your content no longer works, but using keywords in moderation still, does. Thus, keyword research remains to be a useful tool. It helps you find out what your target audience is looking for and how they’re looking for it.

Engage your audience

Content that looks like an ad will turn off people because there’s nothing in it for them. Instead of hard selling, focus on engaging your audience with useful content. They’re giving you their time when they read your articles and watch your videos, so it’s only fair that they get the information they want.

If you establish yourself as an authority in your niche, they’ll also come back for more and may turn into leads. Make sure you have a lead capture tool when that happens.

Get creative with your ideas

Next, build your content calendar with your strong ideas. Start with the questions your customers are likely to ask then work on providing the answers. Also, let your creativity shine at this stage by creating infographics, slideshows, videos and other media to supplement your articles.

Plan out a doable schedule

Many businesses started out active online then failed to sustain it in the long run because they were too ambitious.

Quality, quantity, and consistency are the ingredients of content marketing success, so you need to follow a realistic posting schedule to achieve all three. Posting daily isn’t practical, but posting once or twice a week is.

Create content

If you’re too busy to write, hire freelancers or start an in-house writing team. But you can still squeeze out a blog post every now and then. Jot down ideas in bullet points, capture sources of inspiration on Evernote, doodle ideas on a napkin. You can also record your article on a voice message app and hire a transcriber later.

Automate what you can

Tools like HootSuite allow you to schedule your posts across different social media sites. You can draft all your posts for a week or month in one block then assign different posting dates and times to them. This ensures you’ll have published posts even if you get too busy later.

Most importantly … be patient

It takes a while to build a reputation as an authority within your niche. It can take a year of weekly posting, but once it picks up, it’s just a matter of maintaining your foothold. Content marketing is accessible to your audience and affordable for your pocket, so there’s really no losing here when done properly.

Blog Law 101 [Infographic]

Blog Law 101 (Infographic)-1

Blog Law 101 (Infographic)-1Over the last seven years, the number of copyright lawsuits in the United States has exploded, jumping from just under 2,000 in 2010 to 5,000 as recently as 2015. Copyright infringement in the form online blogs deserves much of the credit.

Blog Law Tips

  • Copyright infringement occurs anytime you reproduce, distribute or download a copyrighted work without permission.
  • Even creating a work that borrows from another source without copying it directly can be considered illegal.
  • Placing a disclaimer or giving credit on a photo may not protect you from legal proceedings.
  • Committing copyright infringement can result in your post being deleted under the terms of the Digital Millennium Copyright Act (DMCA) and/or a lawsuit.
  • Damages can run in excess of $500,00 for a single infraction.

If you publish your own online blog or write for one, it is imperative that you avoid copyright infringement and know the law as it concerns fair use.

Thanks to our friends at Monder Law Group for sharing this informative infographic.

Blog-law-101-infographic

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[Infographic] Is Your eCommerce Store Leaking Money?

Is Your eCommerce Store Leaking Money -315

Is Your eCommerce Store Leaking Money -315If it isn’t pulling in the expected profit, then an eCommerce store is like a leaky faucet. Money is leaking out and being wasted. Plug up the leaks by figuring out where the store is underperforming. Is your eCommerce store leaking money?

Here are a couple common places leaks occur in the industry:

Shipping

Nearly 30% of shoppers will leave due to high shipping costs or long delivery times. Improve shipping costs by:

  • Work with vendors and fulfillment companies to negotiate lower shipping costs. The less one pays them, the fewer fees carry over to the customer.

Cart Abandonment

A whopping $18 billion a year is lost due to customers abandoning their carts. Customers leave for a variety of reasons, complicated checkouts, lack of security, and hidden fees. Therefore, you can reduce the abandonment rate by improving user experience.

  • Promote the site’s security and safety
  • Simplify checkout
  • Use analytics to find the points where customers abandon the store

Our thanks to RedStagFulfillment.com for this informative infographic.
Is your ecommerce store leaking money

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Instagram Facts You Should Know [Infographic]

Instagram Facts You Should Know

Instagram Facts You Should Know

Acquired by social media giant Facebook back in 2012, Instagram is a mobile photography app that changed the way people share photos on social media. As of January 2017, Instagram has 150 million daily active users.

Who is on Instagram?

Instagram has more women than men, which explains all the posts on fashion, design, and beauty. As many as 31% of female internet users are active on Instagram and 21% of male internet users. 32% of Instagram users attended college.

Where are they located?

More than half of American millennials are on Instagram. Around 55% of 18- to 29-year-olds in the U.S. are active users. Overall adult users in the U.S. have doubled since 2012. Nevertheless, Instagram is popular around the world 80% of its users live outside the U.S. Like its parent company Facebook, Instagram has a strong global audience.

Thanks to WebsiteBuilder.org for this great Instagram resource.

Instagram Facts You Should KnowInstagram Facts You Should KnowInstagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know Instagram Facts You Should Know

How to Integrate Facebook Ads with Lead Capture

How-to-Integrate-Facebook-Ads-with-Lead-Capture-600x600-V2

How-to-Integrate-Facebook-Ads-with-Lead-Capture-600x600-V2Landing pages don’t have a lot of content because they’re not meant to attract target audiences — they’re meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn’t going to happen.

Turn to Facebook Ads

How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s biggest social media platform. Facebook ads have the widest reach. Facebook lets you be creative with ads. Great copy makes an ad effective, but you can enhance it with visual content.

Maximize Facebook tools

Facebook offers tools which you can use to get very specific demographics and track conversions. You can find them in the Ad Manager section.
Then there’s the Facebook Pixel, a bit of code for your website that tracks and measures visitor actions. It helps you make the most of your pages and build audiences for different ad campaigns.
You can:

  • See how customers switch between devices before converting
  • Optimize ad delivery to people who are about to convert
  • Create custom audiences for every specific action
  • Find more people who are like your best customers
  • Produce timely ads based on the most popular products people on your site
  • Get insights on visitors

You can create a pixel in the Ads Manager under Tools > Create a Pixel > View Pixel Code. To install, copy and paste it into your site’s HTML.

Integrate Facebook Ads with Lead Capture

Given how powerful Facebook Ads are, it’s best to use them to attract and direct people not only your website and to individual landing pages. Make sure only your target audiences click on your ads because you can use Facebook’s granular settings for demographics.

But ultimately, it’s good Ad design that makes Facebook Ads attention-grabbing. For your next ad, incorporate the following:

  • Color psychology

    People associate different colors with different concepts. Make sure your color scheme is aligned with the branding and image you want your products or services to have. It should also evoke the response you want from your target audiences.

  • Faces

    Like attracts like, so it’s not surprising if people are drawn to faces in ads. In fact, people can see faces even in objects, a phenomenon that is known as pareidolia. Go with a close-up photo of a face with the eyes looking straight at the viewer. This kind of image elicits the strongest response.

When you produce compelling Facebook ads for your landing pages and leverage Facebook’s tools for your ad campaigns, you’ll capture more leads and create more conversions.