Tag Archives: digital marketing

Facebook Marketing Done Right: 7 Small Businesses to Learn From

Facebook Marketing Done Right_ 7 Small Businesses to Learn From -
How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns. 1. Motion PR: Happy Nut Year Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer's Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook Read more [...]

Customer Acquisition vs. Customer Retention [Infographic]

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Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former. The Costs Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers. The Read more [...]

Must Haves for Your Website [Infographic]

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Is your website ready for 2017? Here are some must-haves for your website. Let's look at some parts and check if they have the following: Blog To increase user engagement, make sure that your comment feature and social media share are both activated. These will allow visitors to comment on your content and share it with their networks. Add a search bar and sidebar blog post archive to make it easier for visitors to find the content they want. Inner pages Visitors want to know what your business Read more [...]

How Speed Affects a Website [Infographic]

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Life happens at a breakneck pace these days. If your website can't keep up with your customers, your business will be left behind. Mere seconds may not seem like enough time to dissuade someone from visiting your website. However, if it can't keep pace, you may find yourself in just that predicament. Thanks to our friends at Skilled.co for this eye-opening infographic how speed affects a website. Page Load Speed and Your Website In just moments, a possible customer can decide it's not worth the Read more [...]

[Infographic] Facts About Google Every Marketer Should Know

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Robert pattinson 09 St george roma Camp di cent pert Salon de detroit Firewire per macbook Mostre arte contemporanea roma Autolinee milano roma Dvd jennifer lopez Ministri berlusconi 2008 Offerte internet telecom Banco de brasi Cd musica dance 2008 Equilibrio di fase Isole di cook Alfa romeo turbo Su jok maps Traduttore in inglese google Tourisme de découverte économique Blog cual es Committee prevention torture Film su liszt Roma tre università Gratis magix music maker Der traum meines lebens Filme Read more [...]

How to Use Social Engagement to Drive Website Leads

How to Use Social Engagement to Drive Website Leads
We can all see the immense power of social media and the influence it has on the market. There are billions of people who use social media. You can use this power to your advantage, especially when it comes to driving leads to your website. Understand Your Audience To get the most out of your marketing efforts, it's imperative you know your audience. Create personas that represent your major demographics, and then target your posts towards these personas. Create Your Own Persona Your audience Read more [...]

Content Marketing 101 Explained with Kittens [Infographic]

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You’ve probably heard the term “content marketing”,  but do you know what it is and why it’s an important part of your marketing plan? Content marketing 101 is explained in this informative and entertaining infographic from our friends at Mark Armstrong Illustration. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content that will ultimately drive profitable Read more [...]

20 Ways To Do Local Social Media Marketing on a Budget [Infographic]

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Inspired by my friend Christian Karasiewicz at Social Chefs blog post “20 Ways to Do Local Social Media on a Budget” I created this infographic to illustrate his points. Create Contests for Followers Give followers a way to engage with a brand. They'll be personally invested in winning and this will create repeat visitors. While any contest will bring some level of engagement, giving away bigger prizes, or making it simple for followers to participate, can help expand a business' online Read more [...]

The Perfect Sales Email Campaign [Infographic]

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The medium may now be digital, but the principle behind marketing has always been psychological. To attract potential customers, you've got to understand how human nature works and use it to your advantage. Here are a couple of techniques you can try in order to create the  perfect sales email campaign. Courtesy The double opt-in form asks for confirmation from users first when they subscribe. This eliminates (or at least minimizes) accidental signups; at the same time, it shows people that you're Read more [...]