Tag Archives: digital marketing

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject Lines
Your email subject lines determine whether or not your message will be read. To make sure it does get read, follow these tips when writing your subject: Be concise It should take only a quick glance for people to grasp your subject; otherwise, they might ignore your message. Also, a long subject doesn't get fully displayed in the inbox list, so it fails to make an impact on first read. Give details It sounds contradictory, being specific while keeping it concise. But if the 140-word character Read more [...]

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]
You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck? Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming Read more [...]

How to Improve Sales Leads on Mobile Devices [Infographic]

How to Improve Sales Leads on Mobile Devices
With Google’s 'mobile first' initiative, now is the best time to improve sales leads on mobile. Here are a few tips to get you on the right track: Redesign your site to be mobile-friendly. It should display properly on smaller screens. Remove the clutter, make buttons clickable, shorten long titles and sentences, and create visual content to enhance text. Aim for faster load times. People use their devices on the go, they won't have the patience for websites that take forever Read more [...]

Facebook Ad Targeting Options [Infographic]

Facebook Ad Targeting Options
Facebook allows you to target your ads specifically to the audiences you want to reach. There are a lot of options to choose from to build your ideal demographic. This infographic will help you understand and narrow down Facebook ad targeting options. Demographics By determining what groups users belong to, you can your target ads. Examples: What's going on in their personal lives? - Birthdays, new jobs, newly engaged, just married, having a baby What kind of house do they live in? -  Condo, Read more [...]

Facebook Marketing Done Right: 7 Small Businesses to Learn From

Facebook Marketing Done Right_ 7 Small Businesses to Learn From -
How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns. 1. Motion PR: Happy Nut Year Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer's Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook Read more [...]

Customer Acquisition vs. Customer Retention [Infographic]

Customer Acquisition vs. Customer Retention -315
Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former. The Costs Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers. The Read more [...]

Must Haves for Your Website [Infographic]

Must Haves for Your Website-315
Is your website ready for 2017? Here are some must-haves for your website. Let's look at some parts and check if they have the following: Blog To increase user engagement, make sure that your comment feature and social media share are both activated. These will allow visitors to comment on your content and share it with their networks. Add a search bar and sidebar blog post archive to make it easier for visitors to find the content they want. Inner pages Visitors want to know what your business Read more [...]

How Speed Affects a Website [Infographic]

How Speed Affects a Website - 315
Life happens at a breakneck pace these days. If your website can't keep up with your customers, your business will be left behind. Mere seconds may not seem like enough time to dissuade someone from visiting your website. However, if it can't keep pace, you may find yourself in just that predicament. Thanks to our friends at Skilled.co for this eye-opening infographic how speed affects a website. Page Load Speed and Your Website In just moments, a possible customer can decide it's not worth the Read more [...]

[Infographic] Facts About Google Every Marketer Should Know

Facts About Google Every Marketer Should Know - 315
As the biggest search engine, Google gets a  whopping 83% of the search market share -- worldwide! Because of it's influence, here are facts about Google every marketer should know. The top five search results on the first page gets 70% of the total clicks. The bottom half of the first page and all the other pages get only 30%. Unless you have a huge budget, don't waste time on highly competitive keywords. Choose more specific keywords to target a niche, and work on getting into the top search Read more [...]