Tag Archives: digital marketing

8 Ways to Boost Your Google Rank with Back Links [Infographic]

8 Ways to Boost Your Google Rank with Back Links

8 Ways to Boost Your Google Rank with Back LinksNot happy with your site’s Google rank? Boost it with backlinks! Here’s how:

Create content for others

Guest posting is an effective way to get quality inbound links. Contact high-authority sites within your niche and offer to write a post with a backlink to your site. Also, ask if they’re interested in a guest post exchange to return the favor.

Produce shareable infographics

Visual content is easy to consume and share, which is why infographics are popular. To take advantage of this, make an interesting infographic that people will love to discuss and repost. Whenever it gets shared, your site gets a backlink.

Conduct expert roundups

Creating content from expert roundups is time-consuming but worth the effort. It’s a good way to build relationships with influencers. Also, those who agree to participate are likely to share the content on their own sites, generating a backlink to yours.

Thanks to PageTrafficBuz for this informative infographic illustrating important tips to earn backlinks that improve your Google ranking.

8 Ways to Boost Your Google Rank with Back Links

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[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More EfficientTechnology is great—until it’s not. Think about all the ways that email has changed your personal and professional life. You’re able to share news—both big and small—with friends, family, and clients. It’s instant contact and instant updates, particularly important in the fast-moving world of sales. But what happens when

But what happens when email gets the best of you and your work life? That can lead to unproductive days, lost sales, and unhappy clients. That’s why it’s important to manage and master tools that can make email work both harder and smarter for you.

Email Tools for Efficiency and Productivity

Fortunately, many social media platforms understand the importance and durability of email, and have created tools or extensions that help you maximize its use. LinkedIn, for example, has a free extension that gives you a user’s details from the site. So when you spend your time using email as a client contact, you already know information about that client—their likes, dislikes, and experiences.

Email is tricky, too, because it’s hard to parse all the details about what’s happening when someone opens and email (and what they do with it). Engagement tools can help you better understand all that data; Yesware, for example, provides details about who is clicking on what and what attachments may have been opened.

For many people, staying on top of an inbox is a tremendous struggle, especially if email volume increases. But many emails don’t have to be dealt with immediately, which is why tools like Boomerang are so useful. This Gmail tool archives emails, but reminds you or returning to them on a specified date—almost like email becomes your to-do list as well as a way to keep in touch with future and current clients.

How else can email work harder and smarter for you? Find out with the helpful tips and tools in this graphic.  Many thanks to our friends at Salesforce.com for this helpful infographic.

Simple Tools to Make Your Inbox More Efficient

Via Salesforce

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email ListDon’t want your messages to end up in the Promotions tab or worse, in the spam folder? A clean email list will decrease your bounce rates and increase quality leads. Here are a few ways to clean your email list:

  • Remove unsubscribers

    You can try to change their minds with a few follow-up emails. But if you still get nothing after that, respect the unsubscribers’ decision to opt out. Otherwise, they can report you for spamming their inboxes. Most email service providers do this automatically for you.

  • Re-engage with inactive readers

    Interest can decrease but not necessarily go away for good. So try rekindling it while it’s there. The best way is to give an incentive that’ is too good to pass up.

  • Reconfirm subscriptions

    People who signed up awhile ago may no longer be interested in your newsletter topic. If they didn’t even bother unsubscribing their email address may be obsolete. The chances are that they won’t bother confirming either.

Thanks to our friends at emailmonks.com for this bright and informative infographic.


Email List Cleaning

Source: email list cleaning

Google Search Page Results [Infographic]

Google Search Page Results-315

Google Search Page Results-315On a typical Google search engine result page, which results stand out the most? These answers might surprise you:

Organic listings

The top organic listing gets almost 33% of the clicks, while the top four get 63%. It isn’t enough to get on the first page; you have to get a slot in the top four results.

Local listings

As high as 76% looked at local listings above organic listings. While only 38% looked at the local listings below organic listings. Again, it’s proof that placement matters. When it comes to listings, the higher up, the better.

Sponsored ads

They may be near the top of the page, but they get only 9.9% of page clicks. But don’t ditch the ads in spite of the low stats. The AdWords program offers a pay-per-click option in which you pay for engagement and not ad displays.

Thanks to our friends at Meditative for this interesting infographic.

Google Search Page Results

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Use a Content Calendar to Generate Leads

Use a Content Calendar to Generate Leads - 315

Use a Content Calendar to Generate Leads - 315In 1996, Microsoft founder Bill Gates said that content is king. Fast forward to more than 20 years later, and what he said still rings true.

But in the 90s, there wasn’t as much competition. You were good to go with a basic site with some text because that’s what all websites looked like then. But now content can be delivered in so many ways and on so many platforms. You need to have a clear plan with the following steps to ensure your content marketing is effective:

Identify your target market

Buyer personas serve as the representations of your ideal customers, so create them first before doing anything else.

Once you have them, flesh them out as much as you can. The more detailed you are with your buyer personas, the more you’ll know about the actual people you want to target. Don’t know where to start? You can use your current client lists or social media followers as a guide for making these profiles.

Determine what they want

Stuffing your content no longer works, but using keywords in moderation still, does. Thus, keyword research remains to be a useful tool. It helps you find out what your target audience is looking for and how they’re looking for it.

Engage your audience

Content that looks like an ad will turn off people because there’s nothing in it for them. Instead of hard selling, focus on engaging your audience with useful content. They’re giving you their time when they read your articles and watch your videos, so it’s only fair that they get the information they want.

If you establish yourself as an authority in your niche, they’ll also come back for more and may turn into leads. Make sure you have a lead capture tool when that happens.

Get creative with your ideas

Next, build your content calendar with your strong ideas. Start with the questions your customers are likely to ask then work on providing the answers. Also, let your creativity shine at this stage by creating infographics, slideshows, videos and other media to supplement your articles.

Plan out a doable schedule

Many businesses started out active online then failed to sustain it in the long run because they were too ambitious.

Quality, quantity, and consistency are the ingredients of content marketing success, so you need to follow a realistic posting schedule to achieve all three. Posting daily isn’t practical, but posting once or twice a week is.

Create content

If you’re too busy to write, hire freelancers or start an in-house writing team. But you can still squeeze out a blog post every now and then. Jot down ideas in bullet points, capture sources of inspiration on Evernote, doodle ideas on a napkin. You can also record your article on a voice message app and hire a transcriber later.

Automate what you can

Tools like HootSuite allow you to schedule your posts across different social media sites. You can draft all your posts for a week or month in one block then assign different posting dates and times to them. This ensures you’ll have published posts even if you get too busy later.

Most importantly … be patient

It takes a while to build a reputation as an authority within your niche. It can take a year of weekly posting, but once it picks up, it’s just a matter of maintaining your foothold. Content marketing is accessible to your audience and affordable for your pocket, so there’s really no losing here when done properly.