[Infographic] 31 Must Know Video Marketing Stats

[Infographic]-31-Must-Know-Video-Marketing-Stats-315Video marketing, if used properly, has the potential to turn around any digital marketing campaign. The following are stats to show just how powerful the strategy is:

Who uses video?

Up to 86% of colleges, 87% of digital marketers, and 96% of B2B organizations use video. Additionally, 22% of U.S. SMBs plan to post a video and 65% plan to increase their video marketing budgets in the next 12 months.

User interaction stats

The average internet user is exposed to 32.3 videos on average every month. In total, 33.33% of online time is spent watching videos with 92% of viewers sharing videos they like. Regarding B2B, 75% of executives watch at least one work-related video per week.

What about video ads?

75% of video viewers interact with video ads every month and 36% of these users trust the ads. Also, 80% can recall ads they viewed 30 days ago, and 90% say product videos help them make critical decisions. In total, video ads make up 35% of online spending.

Other key stats

  • Watching videos increases purchase intent by 97% and brand association by 139%.
  • Videos in emails increase click-through rate by 200-300%. On landing pages, they increase conversion by 80%
  • After viewing a video, 50% of executives look for more information. 65% usually visit the marketer’s website while 39% call the marketer.

Our thanks go out to Hyperfinemedia.co.uk for these video marketing stats.

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.