[Infographic] Use Data Science To Transform Your Digital Marketing Strategies

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People around the world create over one million terabytes of data every day. Each additional data point has the power to lead you towards finding your digital marketing success.

How do you channel these resources for your business?

Understanding Data Science

The disciplines of statistical mathematics, computer science, and business form the foundation of data science. Fused together, you can use this to enhance your knowledge of marketing. This will sophisticate your efforts and at the same time making the experience for your users more personal.

There are plenty of examples you can point out how data science impacts businesses. Netflix is a great case study. For instance, every time you binge watch or check out a show you’re interested in, you send your personal data to the company. Netflix cleverly designed their algorithm so they can send you show recommendations they know you will enjoy.

Everything you watch allows the algorithm to know you better, all through the art of data science. But how can you use this dimension of marketing to boost your business?

  • Analyze your customer’s journey for how they interact with products and advertisements
  • Effectively optimize search engines to suggest to them future purchases
  • Use smart segmentation to study the demographics and personality types of your users

These are a few of the techniques you can tool to your digital marketing strategy. Uncover hidden insights and elements of your business to reach a new level of success. Learn more now.

Thanks to the great people at CleverTap for this infographic.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.