Landing pages don’t have a lot of content because they’re not meant to attract target audiences — they’re meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn’t going to happen.
Turn to Facebook Ads
How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s biggest social media platform. Facebook ads have the widest reach. Facebook lets you be creative with ads. Great copy makes an ad effective, but you can enhance it with visual content.
Maximize Facebook tools
Facebook offers tools which you can use to get very specific demographics and track conversions. You can find them in the Ad Manager section.
Then there’s the Facebook Pixel, a bit of code for your website that tracks and measures visitor actions. It helps you make the most of your pages and build audiences for different ad campaigns.
- See how customers switch between devices before converting
- Optimize ad delivery to people who are about to convert
- Create custom audiences for every specific action
- Find more people who are like your best customers
- Produce timely ads based on the most popular products people on your site
- Get insights on visitors
You can create a pixel in the Ads Manager under Tools > Create a Pixel > View Pixel Code. To install, copy and paste it into your site’s HTML.
Integrate Facebook Ads with Lead Capture
Given how powerful Facebook Ads are, it’s best to use them to attract and direct people not only your website and to individual landing pages. Make sure only your target audiences click on your ads because you can use Facebook’s granular settings for demographics.
But ultimately, it’s good Ad design that makes Facebook Ads attention-grabbing. For your next ad, incorporate the following:
People associate different colors with different concepts. Make sure your color scheme is aligned with the branding and image you want your products or services to have. It should also evoke the response you want from your target audiences.
Like attracts like, so it’s not surprising if people are drawn to faces in ads. In fact, people can see faces even in objects, a phenomenon that is known as pareidolia. Go with a close-up photo of a face with the eyes looking straight at the viewer. This kind of image elicits the strongest response.
When you produce compelling Facebook ads for your landing pages and leverage Facebook’s tools for your ad campaigns, you’ll capture more leads and create more conversions.