Link building remains as one of the most effective search engine optimization (SEO) tools a digital marketer can utilize. Over time, SEO practitioners have developed ways to boost their link building tactics. Guest posting, broken link building, and the skyscraper technique are just some of the many practices currently in use to create high-quality backlinks.
Link Building Tactics
Guest posting is when you publish an original piece of content on a website with high domain authority. Meanwhile, broken link building is standard practice. Wherein you help website owners fix dead links on their sites by providing better content alternatives. Lastly, the skyscraper technique is the process of refurbishing an old piece of content that already has a large number of backlinks.
As long as these tactics remain productive, you can expect SEO practitioners to rely on these methods. That is, until a development similar to the Penguin update once gain transforms the SEO landscape.
Even though these methods produce results, the industry has since been oversaturated by these practices. Furthermore, website owners are getting tired of receiving the same old outreach emails from marketers. This is a direct indication that specialists in the digital marketing field need to find more creative ways to establish high-quality backlinks.
The good news is, you don’t need to stay by the book when it comes to creating a link building strategy. Playing field has turned digital. Businesses that are able to drive traffic to their site consistently will always stay relevant in their industry.
Since changes in SEO are generally unpredictable, you’ll need to try and test out different methods to achieve maximum results. Thinking outside of the box and learning new ways will undoubtedly let you stay one step ahead of your competitors.
So, as you can see, link building strategies need to be well thought through and…strategic! Want to switch up your SEO game? Take a look at this infographic to learn more about these underrated link building tactics.