Tag Archives: link building techniques

Best Practices for Anchor Text Optimization [Infographic]

Best Practices for Anchor Text Optimization [Infographic]-700

Best Practices for Anchor Text Optimization [Infographic]-700

An effective link building campaign should be a key priority for every digital marketer. If you can establish and execute a great link campaign, you’re guaranteed not only a better ranking on search engines (especially Google) but also greater visibility. The result? More traffic and leads. Let’s learn about anchor text optimization.

However, your anchor texts must be spot-on for your link building efforts to yield any fruit. You must select the right words, keeping in mind popular search phrases on search engines. Moreover, you need to vary your anchor texts for the best outcome.

Anchor Text Tips

In one of their most popular posts to date, Page Traffic summarizes essential anchor text optimization tips in an easy-to-comprehend infographic.

The post discusses the main types of anchor texts, what makes them great, and the downsides (where applicable). You’ll also learn how to use every kind of anchor text for the highest impact.

For instance, Zero/Basic anchor texts, also known as generic or unoptimized anchor texts, add zero SEO value to your content. Yet, they are very common, perhaps even the most popular for press releases and profile links. Meanwhile, long-tail anchor texts are often overlooked but are some of the most effective at reaching specific consumer segments.

Check out the Page Traffic post to find out what you need to adjust in your link building campaign.

Underrated Link Building Tactics that Work Surprisingly Well [infographic]


Underrated-Link-Building-Tactics-that-Work-Surprisingly-Well-700Link building remains as one of the most effective search engine optimization (SEO) tools a digital marketer can utilize. Over time, SEO practitioners have developed ways to boost their link building tactics. Guest posting, broken link building, and the skyscraper technique are just some of the many practices currently in use to create high-quality backlinks.

Link Building Tactics

Guest posting is when you publish an original piece of content on a website with high domain authority. Meanwhile, broken link building is standard practice. Wherein you help website owners fix dead links on their sites by providing better content alternatives. Lastly, the skyscraper technique is the process of refurbishing an old piece of content that already has a large number of backlinks.

As long as these tactics remain productive, you can expect SEO practitioners to rely on these methods. That is, until a development similar to the Penguin update once gain transforms the SEO landscape.

Even though these methods produce results, the industry has since been oversaturated by these practices. Furthermore, website owners are getting tired of receiving the same old outreach emails from marketers. This is a direct indication that specialists in the digital marketing field need to find more creative ways to establish high-quality backlinks.

The good news is, you don’t need to stay by the book when it comes to creating a link building strategy. Playing field has turned digital. Businesses that are able to drive traffic to their site consistently will always stay relevant in their industry.

Since changes in SEO are generally unpredictable, you’ll need to try and test out different methods to achieve maximum results. Thinking outside of the box and learning new ways will undoubtedly let you stay one step ahead of your competitors.

So, as you can see, link building strategies need to be well thought through and…strategic!  Want to switch up your SEO game? Take a look at this infographic to learn more about these underrated link building tactics.