Tag Archives: lead generation with instagram

Instagram Sales – Taking your Brand to the Next Level [Infographic]

Instagram Sales – Taking your Brand to the Next Level.

Instagram Sales – Taking your Brand to the Next Level.

Instagram is now home to over two million businesses, most of whom are excited by IG’s features to help brands reach new customers and markets. At least 81% of IG’s one billion users also say that the platform makes it easy to research products and services. Level up your business with Instagram sales.

If you’ve not taken your business to the platform yet, you’re missing out massively. Consider the following;

Over 120 million users in the US alone

This is only bettered by Facebook (169.76 million). It’s higher than both Facebook Messenger (106 million) and Twitter (81 million). Think about the visibility you’d get with such a vast audience.

75% of IG users who view an ad visit the brand’s website

It means that three will visit your site to follow up and learn more about your products and services for every four people who view your ad on Instagram.

IG now has a LIVE channel to boost business further

Going LIVE is an excellent way to capture a broader audience. It’s also a great way to engage your audience in real-time. Your followers will get an instant notification that you’re broadcasting.

Check out the Grazitti Interactive infographic to learn other valuable Instagram marketing features and how they can boost your business bottom line.


3 Tips to Drive Traffic to your Website with Instagram [Infographic]



There’s no denying it, we live in an increasingly interconnected world. More people, at every age level, across the entire social spectrum, are online for more hours today than ever before. And a significant portion of that time is spent on social media. It is estimated that in 2019, there will be around 2.77 billion social media users around the world. Therefore, even spread across multiple platforms, that’s an enormous potential market for your brand.

Maximize the Potential of Social Media

The ability to market your brand to such a wide audience has never been more accessible. The democratized nature of the medium poses its own set of challenges. Standing out in a veritable sea of profiles requires deliberate steps and focused effort. While a ton of likes and followers certainly help, maximizing the potential of social media marketing requires optimizing your conversion rate.

To do that, you need to engage your followers and encourage comments and interaction. This will encourage your potential market to click further and visit your website, increasing the chance of converting them from mere followers to paying customers.

Using Instagram

One of the most effective social media platforms for this is Instagram. Its heavy emphasis on visuals through photo sharing makes it an ideal venue to attract users with striking imagery of your product. The imagery in an artful and well-curated Instagram profile has the potential to grab the attention of potential customer on an almost visceral, subconscious level.

But once you have their interest, how do you translate that to actual engagement? And once engaged, how do you drive that traffic towards your own website? These three tips will show you how you can achieve that.

Thank you so much Instasize for creating this infographic just for us!

How to Use Instagram to Grow Your Website Leads

How to Use Instagram to Grow Your Website Leads

How to Use Instagram to Grow Your Website LeadsWhile platforms like Twitter and Facebook are frequently mentioned as excellent marketing tools, Instagram is quickly becoming an effective way to get more leads. Here are some tips to get you started:

Add Links and Track Them

Instagram is a great opportunity to get leads to your site is by driving traffic through a well-placed link. To track and measure the effectiveness of links, use services like as Ow.ly or Google URL builder.

Knowing how many people visited your site through the link lets you know how well your Instagram marketing drives leads. Instead of just directing leads to the home page, try including links to specific pages like a landing page.

Use Instagram Ads

Instagram ads attract leads.  Create Instagram ads using the Facebook Power Editor. One ad type includes the ability to create an ad specifically for drawing clicks to your site. A successful Instagram ad makes use of a compelling, relevant photo and a call-to-action (CTA).

Always Incorporate a CTA

CTAs motivate an audience. After they’ are done reading your post, direct them back to the site with a simple “Click the Link In The Bio.” Every post should encourage visitors to take action.

Marketing With Hashtags and Keywords

Use hashtags to draw attention to your brand, and attract leads in the process. Unlike other platforms, Instagram encourages the use of multiple hashtags (between 25-30) per post. Industry-related or hashtags that are commonly associated with Instagram (such as #photooftheday) make your content more discoverable to potential leads.

Contests and Giveaways

People like free stuff. Capitalize on this tendency by having contests and giveaways. Instagram contests generate interest in your brand, exposing your business to a larger audience.

Getting Partners and Networking

Connecting with brands that are similar (but not in direct competition with you) to yours can boost followers and audience numbers. Sharing each other’s content and ideas in front of followers can draw their audience to your brand and vice versa. If you already have connections on Instagram, leverage their follower base to gain traction. Tag them in posts, take pictures together.

Become a Follower

When you’re a new brand on Instagram, make yourself known on a platform. Instead of attracting leads to you, chase the leads. Find and follow your target audience. Eventually, they will start following you back.

Give the People the Content They Want

On Instagram, don’t sell, give people good content. Make sure to create your content with the audience in mind. Create content that gives them the information they want to see or know. Other content such as videos and images should have consistent filters, be posted regularly, and be kept short.

Marketing on Instagram is a great opportunity to try out a fun platform that has room for several brands. Easy to learn and catch on to, sticking to this platform can start showing you results.