Best Practices for Anchor Text Optimization [Infographic]

Best Practices for Anchor Text Optimization [Infographic]-700

An effective link building campaign should be a key priority for every digital marketer. If you can establish and execute a great link campaign, you’re guaranteed not only a better ranking on search engines (especially Google) but also greater visibility. The result? More traffic and leads. Let’s learn about anchor text optimization.

However, your anchor texts must be spot-on for your link building efforts to yield any fruit. You must select the right words, keeping in mind popular search phrases on search engines. Moreover, you need to vary your anchor texts for the best outcome.

Anchor Text Tips

In one of their most popular posts to date, Page Traffic summarizes essential anchor text optimization tips in an easy-to-comprehend infographic.

The post discusses the main types of anchor texts, what makes them great, and the downsides (where applicable). You’ll also learn how to use every kind of anchor text for the highest impact.

For instance, Zero/Basic anchor texts, also known as generic or unoptimized anchor texts, add zero SEO value to your content. Yet, they are very common, perhaps even the most popular for press releases and profile links. Meanwhile, long-tail anchor texts are often overlooked but are some of the most effective at reaching specific consumer segments.

Check out the Page Traffic post to find out what you need to adjust in your link building campaign.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.