Instagram is among the most popular social apps in the world. As of 2019, Instagram’s active users had peaked to more than a billion from 800 million in the last quarter of 2017. The app is usually popular among millennials, celebrities, and vacationers as it offers a platform to share photos and videos.
Transforming to fit all Needs
Over time, Instagram has grown from just a personal tool. Now it allows brands to showcase products, recruit new talent, and give inspiration to their audience. Thus there is the ability to introduce new products and create brand awareness. The app allows marketers to promote their brands and products in an authentic way. Therefore without having to hard-sell to their customers.
Towards the end of 2016, Instagram introduced a feature called Instagram Stories. The feature was a game-changer as it led to an increase in the usage of Instagram. The feature makes it possible for users to upload videos or photos that disappear after 24 hours. It is worth noting that more than 1/3 of the most-viewed Instagram stories are business-related, thus making it an ideal platform for a marketer.
Instagram Stats Marketers Should Know
With the fast-growing pace of Instagram, it’s proving to be an indispensable tool that marketers should adopt in order to reach to a wider audience and keep their products relevant. For more Instagram stats check out the infographic below from the great folks at Oberlo.com.
Instagram Stories is a quick and easy way to share content. Unlike the classic Instagram grid for which you have to consider what to curate and how to sustain a theme, Stories allow you to be more spontaneous. This infographic is a nice guide to Instagram Stories for business.
Given that, here’s how you can use Stories to your advantage:
You can upload photos or videos that are 24 hours old at most. Because of this constraint, make a plan of the story you want to tell, especially if it will stretch across several days.
Weekdays from 7-9 pm are the best times to post because it’s when user engagement levels are highest. Avoid the afternoon hump; people are either too busy or sleepy to check Instagram around that time.
People leave uninteresting stories after only four seconds, so make those seconds count. Deliver your pitch or hook right from the start to sustain people’s attention spans.
Only 6% of smartphone users hold their devices horizontally. The remaining 94% go for vertical. Thus, your Stories should be best viewed vertically.
To catch local audiences, add a geotagged location to your Stories. This simple move can increase engagement by a whopping 79%.
These are just five things you can do to make the most out of Instagram Stories. Tune in for more!
Thanks to the folks at Headwaycapital.com for this helpful infographic.
Have you heard all the buzz about Instagram? Does that have you wondering how to use Instagram for business? In this infographic from DesignInfographics.com you’ll learn how to use Instagram for your business.
When most people think of Instagram, they probably think of selfies, kids pics or the neighbor’s vacation. It’s also great to use as a business tool.
Instagram is perfect to show prospective clients your products, the production process and the faces behind the product.
Share the philosophy of your company by sharing quotes images.
Run a contest to farm for email addresses.
Your imagination is your only limit with Instagram.