Tag Archives: marketing with instagram for business

A Guide to Instagram Stories [Infographic]

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A-Guide-to-Instagram-Stories--Infographic-315Instagram Stories is a quick and easy way to share content. Unlike the classic Instagram grid for which you have to consider what to curate and how to sustain a theme, Stories allow you to be more spontaneous. This infographic is a nice guide to Instagram Stories for business.

Given that, here’s how you can use Stories to your advantage:

Be prepared

You can upload photos or videos that are 24 hours old at most. Because of this constraint, make a plan of the story you want to tell, especially if it will stretch across several days.

Catch viewers

Weekdays from 7-9 pm are the best times to post because it’s when user engagement levels are highest. Avoid the afternoon hump; people are either too busy or sleepy to check Instagram around that time.

Engage immediately

People leave uninteresting stories after only four seconds, so make those seconds count. Deliver your pitch or hook right from the start to sustain people’s attention spans.

Shoot vertically

Only 6% of smartphone users hold their devices horizontally. The remaining 94% go for vertical. Thus, your Stories should be best viewed vertically.

Use geotags

To catch local audiences, add a geotagged location to your Stories. This simple move can increase engagement by a whopping 79%.

These are just five things you can do to make the most out of Instagram Stories. Tune in for more!

Thanks to the folks at Headwaycapital.com for this helpful infographic.

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How to Use Instagram for Business

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Have you heard all the buzz about Instagram? Does that have you wondering how to use Instagram for business? In this infographic from DesignInfographics.com you’ll learn how to use Instagram for your business.

When most people think of Instagram, they probably think of selfies, kids pics or the neighbor’s vacation. It’s also great to use as a business tool.

Instagram is perfect to show prospective clients your products, the production process and the faces behind the product.

Share the philosophy of your company by sharing quotes images.

Run a contest to farm for email addresses.

Your imagination is your only limit with Instagram.

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