Tag Archives: engagement

Easy Ways to Boost Social Media Engagement [Infographic]

Easy Ways to Boost Social Media Engagement1

Easy Ways to Boost Social Media Engagement1Social marketing success hinges on engagement. Take a few easy steps to boost social media engagement.

  • Stay Trendy

    Following and posting about trends (current events, holidays, seasons) is a powerful and easy way to boost engagement. Throw in a trending hashtag into a post to get more eyes on it. If a hashtag or trend doesn’t fit with the brand, don’t attempt to force it.

  • Ask

    Ask followers directly to like and share. Including a simple “Share this” or “Retweet this” will encourage people to share content.

  • Reach out

    Increase engagement by being proactive and reciprocate the support you are given. Start conversations by shouting out the people and entities related to the brand such as fans and other sellers. Thank followers. Let them know that their support matters.

Putting these tips to work will help improve engagement on social media channels.

A big thank you to around.io for this great infographic!

Easy Ways to Boost Social Media Engagement

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How to Use Social Engagement to Drive Website Leads

How to Use Social Engagement to Drive Website Leads

How to Use Social Engagement to Drive Website LeadsWe can all see the immense power of social media and the influence it has on the market. There are billions of people who use social media. You can use this power to your advantage, especially when it comes to driving leads to your website.

Understand Your Audience

To get the most out of your marketing efforts, it’s imperative you know your audience. Create personas that represent your major demographics, and then target your posts towards these personas.

Create Your Own Persona

Your audience will engage more with like minded people. And they can be offended if they’re being pushed with a heavy marketing agenda. Instead, create a persona that customers will want to interact with, leaving the overly strong marketing attempts by the wayside.

Pick the Right Battles

You don’t want to waste effort when driving website leads, so pick your battles accordingly. Choose the social media network your target audience uses and focus on it first. Then, set up accounts on other sites based on your availability to manage the accounts.

Tag Correctly

Tags are a great way for your target audience to find your message, but you must use them correctly, based on the guidelines of the social media site you are using. Instagram, for instance, allows you to have 30 different tags. Twitter, however, only gives 140 characters, so only use the tags with the most impact.

Crisscross Your Engagement Methods

Once you have several engagement methods, make sure to crisscross them for the ultimate exposure. Place a Twitter feed on your web page, post Instagram photos on your Facebook, and add links to your social media accounts in your advertising.

Work with Other Businesses

Small businesses can gain a lot from working with other companies, and the world of social media is no exception. Follow other businesses, engage with them, and you, your customers and business will reap the benefits.

Make Your Links Irresistible

The final step to direct traffic from your social media pages to your website is to post links to your newest blog post. Add text and photos to make it stand out.

Keep Learning the Ropes

Social media is constantly growing and changing. If you want to get the most out of it, you must change and grow, too. What works now to get traffic to your website from your social media accounts may be obsolete next year. Make sure that you’re regularly monitoring and researching to ensure you take the right steps to guarantee a successful campaign.

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Double Your LinkedIn Connections In Five Minutes Per Day

Double Your LinkedIn Connections In Five Minutes

 

Double Your LinkedIn Connections In Five Minutes

Thanks wersm.com for this great infographic on LinkedIn. I can tell you that these work because I’ve used them.

1. Be more active- Comment, like and participate in group discussions. Send an invite to at least one contact per day.

2. Personalize- Add a personal message to the connection invite or posts to stand out.

3. Reach and be reached- Display contact information so it is easy for people to find and use, and use the alumni feature to find high school and college connections.

4. Be smart- Share news and insights relevant to connections, ask questions and share endorsements.

5. Promote- Feature LinkedIn profiles and pages in adverts, business cards, marketing materials, conversations, event materials, etc.

BONUS!

Use LinkedIn to republish your blog posts after they’ve published on your website. People will see you as an authority in your field and connect with you. LinkedIn connections can be extremely valuable!

 

Double Your LinkedIn Connections In Five Minutes