social media statistics Archives

The social media universe is rapidly expanding. According to multiple sources, we’re already at 3.8 billion social media users – over half of the global population. More importantly, the number of social networks keeps rising. An August 2020 Statista report shows that there are currently at least 15 social platforms with 300+ million monthly users.

Visual Capitalist has been following the usage trends and early this year, drew up a popularity map of the major social platforms globally and by geographic location. It’s a fascinating infographic.

How Are the Big Boys Performing?

The list starts with the Zuckerberg Empire, comprising Facebook, Instagram, WhatsApp, and Messenger. Facebook is the most popular of the three and globally, with 2.6 billion users. Many experts foresee the platform hitting the three billion mark in the next few years.

At second place is WhatsApp. Acquired by Facebook in 2014 for a price of $16 billion, $4 billion in cash, and $12 billion in Facebook shares, WhatsApp is currently used by a whopping 2.0 billion people worldwide. What’s more, the WhatsApp platform processes 65 billion messages every day or 54 million messages per minute.

Check out this social media universe infographic for yourself to find out how the other social media platforms have performed in 2020 so far. Whether you’re a marketer or business owner, you’re certain to glean some useful insight.

social media for business, social media infographic, social media statisticsOctober 23, 2020

Businesses that use social media platforms for their marketing strategies are always keen on trending social media statistics. A look at these findings helps you update your current marketing strategies. Social media marketing can go through dramatic changes in the blink of an eye. Therefore, it is important to be on the lookout for where your audiences are turning to. As well, how to best connect with them. The following are some of the top social media marketing statistics in 2020.

Global Social Media Marketing Statistics

Social media marketing is fast-paced, making it difficult to tell between what is hype and what is valid. Here are some of the general statistics :

Social media had a following of over 3.5 billion users across the world in 2019. This figure represents almost half of the world’s total population.
The average person uses over 9 different social media networks and takes about 2 hours on social media.
A majority of social media users access social networks through mobile devices such as smartphones.
Instagram stories have gained increasing popularity as Facebook and Instagram continue to dominate the social media space.

Most Popular Social Networks

In the second quarter of 2019, Facebook came out as the largest social media platform having a staggering 2.41 billion active monthly users. Additionally, YouTube and WhatsApp followed closely behind Facebook with 2 billion and 1.6 billion users, respectively.

Wrapping It Up

For any business to succeed in its marketing, social media should be part of their marketing strategy. Hence, the key to effectively implementing social media into your marketing campaign is to remain updated with current consumer trends. Reviewing social media statistics is a good way of remaining on top of your social media marketing campaign. The following are some of the most revealing social media statistics to follow in 2020.

Thanks to StatusBrew for this eye-opening infographic.

social media marketing, social media statistics, tips on social media marketingJanuary 17, 2020