The social media universe is rapidly expanding. According to multiple sources, we’re already at 3.8 billion social media users – over half of the global population. More importantly, the number of social networks keeps rising. An August 2020 Statista report shows that there are currently at least 15 social platforms with 300+ million monthly users.
Visual Capitalist has been following the usage trends and early this year, drew up a popularity map of the major social platforms globally and by geographic location. It’s a fascinating infographic.
How Are the Big Boys Performing?
The list starts with the Zuckerberg Empire, comprising Facebook, Instagram, WhatsApp, and Messenger. Facebook is the most popular of the three and globally, with 2.6 billion users. Many experts foresee the platform hitting the three billion mark in the next few years.
At second place is WhatsApp. Acquired by Facebook in 2014 for a price of $16 billion, $4 billion in cash, and $12 billion in Facebook shares, WhatsApp is currently used by a whopping 2.0 billion people worldwide. What’s more, the WhatsApp platform processes 65 billion messages every day or 54 million messages per minute.
Check out this social media universe infographic for yourself to find out how the other social media platforms have performed in 2020 so far. Whether you’re a marketer or business owner, you’re certain to glean some useful insight.
