Tag Archives: social media infographic

Social Media Competitor Analysis in 10 Steps [Infographic]

Social Media Competitor Analysis-infographic.

Social Media Competitor Analysis-infographic.

Social media is incredibly competitive. According to HootSuite, 90% of brands use the main social networks to build awareness. The only way to get your voice heard in such a saturated space is to outwit your competition. Let’s look at your social media competitor analysis.

Social media analysis can help with that. A well-executed analysis will tell you how you stack up against your industry competition and reveal new opportunities while uncovering potential threats.

Fortunately, conducting a thorough social media analysis is a straightforward process. The experts at Social Media Today have created a 10-step infographic to help you plan and execute an exhaustive analysis.

How to Perform a Social Media Competitor Analysis

The first step is to identify your top competitors. You don’t need to list all the businesses you’re up against. Instead, identify just five of your top competitors. A competitor is a business that sells the same services or offers the exact services you do.

Ideally, you want to identify competitors;

  • Doing better than you
  • Whose audiences intersect with your targets
  • Competing in the same geographic location as you

Once you’ve identified your competitors, you can proceed to the next step – defining your competitive goals and outlining your KPIs.

Check out the Social Media Today infographic to learn how to set proper goals and to discover the rest of the social media competitive analysis process.

 

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Top 10 Social Media Trends for 2021 [Infographic]

Infographic of Top 10 Social Media Trends for 2021.

Infographic of Top 10 Social Media Trends for 2021.We can all agree 2020 is a crazy ride. But in spite of its unpredictability, experts forecasted the following social media trends for 2021 based on what has been going on this year:

1. Appealing to nostalgia

The pandemic made people clamor for things that feel safe. They wanted to be reminded of simpler times, which is why nostalgia mentions increased by 88% during the lockdown. People will still be reminiscing next year, so you can engage them with nostalgia marketing that evokes memories of the way they were.

2. Taking a stand on global issues

Issues such as climate crisis, public health, and economic development are hot topics this year. People are now more socially conscious than ever. They want to patronize brands that support global issues they care about. To engage your target audience, find out what they stand for, then have something beneficial to say about it.

3. Fighting fake news

As of June 2020, there have been more than a hundred million mentions of fake news. You can do your part in fighting fake news by being the bearer of real news. Sharing timely, relevant, and accurate content will help your target audience and also boost your brand’s authority in the process.

Three down, seven more to go! Check out other predicted social media trends for 2021 in the infographic below from our friends at SocialMediaToday.

https://www.socialmediatoday.com/news/experts-predict-top-10-social-media-trends-for-2021-infographic/587695/

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[Infographic] How to Find and Hire Social Media Influencers

Illustration of social media influencers.

Illustration of social media influencers.

Social Media Influencers and marketing are a match made in heaven. Influencers directly engage their audience, making them more relatable — and more effective as an endorser — than an aspirational athlete or movie star. It’s a recipe for success. You just need to find and hire the right influencers for your brand. You can start the process by identifying what you want to achieve and where you want to do it before choosing who you want to work with.

What:

Do you want to raise awareness for an unknown brand? Do you want to strengthen the presence of an already established brand? Decide if you want a targeted reach or a wide reach? Knowing what you want will narrow down your search fast.

Where:

Is your target audience on Facebook, Instagram, or YouTube? What about Twitter or LinkedIn? They may also be in other steadily growing networking services, such as TikTok. Different social media platforms cater to different audiences.

Who:

Have you identified a list of influencers you want to align your brand with? If not, this is the time to look up influencers who are active in the platform you want and whose image can deliver the goal you have in mind.

You’ve ticked your checklist, so what’s next? Learn more about finding and hiring social media influencers in an infographic from Spiralytics, a fast-growing digital marketing company.

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The Best Time to Post on Social Media in 2020

The Best Time to Post on Social Media in 2020.

The Best Time to Post on Social Media in 2020.

The key challenge when creating social media content is rising above other posts and becoming outstanding. Social media algorithms are moving away from reverse-chronological timelines towards relevance-based curation. Content creators must be dynamic in refining their tactics in coming with high-quality content and maximizing opportunities to gain engagement.

With social media having different users, it becomes imperative to know the best time to post on social media to target preferred users.

Instagram

If you are selling or marketing on Instagram, the ideal time to post is generally during lunch hours (11 a.m. to 2 p.m.). Additionally, in the evening (anytime from 7 p.m.). The majority of Instagram users prefer to log in using smartphones, something that leads them not to browse during work hours.

Facebook

In order to get maximum exposure on Facebook, the best time to post during the week is in the afternoon.  Generally from 1 p.m. and 4 p.m. The reason the Facebook content is likely to reach many users is that most people use desktops and log in during downtimes at their work. The best time to post is Sunday at 3 p.m. It’s worth noting that weekends get the highest level of engagement.

LinkedIn

The ideal time to post on LinkedIn is a few hours before noon, mainly between 10 a.m. and 12 p.m. Since LinkedIn is popular with recruiters, businesspeople, and salespersons, the highest use usually tends to be during work hours.

When a marketer knows the best time to post on social media to meet a large pool of audiences, then success is assured. Thanks to Zenesys.com for this informative infographic.

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Visualizing the Social Media Universe in 2020

Visualizing the Social Media Universe in 2020-1

Visualizing the Social Media Universe in 2020-1

The social media universe is rapidly expanding. According to multiple sources, we’re already at 3.8 billion social media users – over half of the global population. More importantly, the number of social networks keeps rising. An August 2020 Statista report shows that there are currently at least 15 social platforms with 300+ million monthly users.

Visual Capitalist has been following the usage trends and early this year, drew up a popularity map of the major social platforms globally and by geographic location. It’s a fascinating infographic.

How Are the Big Boys Performing?

The list starts with the Zuckerberg Empire, comprising Facebook, Instagram, WhatsApp, and Messenger. Facebook is the most popular of the three and globally, with 2.6 billion users. Many experts foresee the platform hitting the three billion mark in the next few years.

At second place is WhatsApp. Acquired by Facebook in 2014 for a price of $16 billion, $4 billion in cash, and $12 billion in Facebook shares, WhatsApp is currently used by a whopping 2.0 billion people worldwide. What’s more, the WhatsApp platform processes 65 billion messages every day or 54 million messages per minute.

Check out this social media universe infographic for yourself to find out how the other social media platforms have performed in 2020 so far. Whether you’re a marketer or business owner, you’re certain to glean some useful insight.

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