SEO (Search Engine Optimization) is the primary tool that allows your website to rank on the first page of Google Search Results. 93% of people’s online experiences begin via a search engine. Therefore, businesses are looking for every technique they can use to outrank the competition and drive traffic to their websites.
SEO includes many different components- from creating quality content to proper link building. Website design, keyword research, and local SEO are also important pillars of any SEO project.
As Google continuously updates its algorithm for ranking websites, businesses are racing to keep up with newly emergent trends that may give them an edge over the competition. This is why SEO trends evolve frequently. Here’s what you can expect to see in SEO trends in 2019.
A steady shift towards video
As much as text is still dominant in most search engines, more people are shifting towards video content by the day. In fact, it’s predicted that video will attract 75% of all internet traffic by 2020.
For your videos to rank highly in search engines, they’ll need to contain the right content, in the right format, and with the right keywords.
An emphasis on quality Content
High-quality content will also attract more traffic to your website in 2019. The key is to develop content that your target audience will find useful. All the material you produce- from blog posts to white papers- should contain the right keywords and provide insightful information.
There are many more exciting SEO trends that you can expect to see in 2019- including voice search, mobile optimization, and data safety. This infographic provides a full review of all the exciting trends that are coming up. Thanks again to our friends at Web CEO for this helpful infographic.