At least 33% of B2B brands are on Instagram, which is quite encouraging. The majority use the platform to generate product and brand engagement. Instagram is multiple times better at engagement than other social media platforms.
Instagram also offers a higher interaction rate among B2Bs, with 22.53 interactions recorded per 1,000. This too is way higher than you can hope for on Facebook, Twitter, LinkedIn, or any other social media platform.
How to Use Instagram for B2B Marketing
If you’re looking to gain a footing or cement your industry authority on the platform, Visme has created a powerful post (+ infographic) that can use.
The post answers pertinent questions such as “Why Instagram” and “How to create engaging IG stories.” It also covers podcast creation and ways to use Shoppable Instagram.
Many marketers, for instance, often wonder whether professional photography is necessary for IG visuals. Why not just take the photos on your own, with your phone camera? The answer is simple – professional photography makes you look professional. As a B2B brand, looking the part is invaluable. Your image can win you the business or cost you the client forever. Professional photography removes any doubt about your brand.
Check out the rest of the Visme guide to learn how to stand out with professional visuals, how to brand your content, and more.