Video is the new way to market. According to recent studies, digital consumers are watching videos now more than ever. More importantly, consumers are more likely to remember the videos they watch than images seen or text read. This gives marketers a unique opportunity to get one over the competition.
Video Best Practices
Unfortunately, it’s not enough to create and publish videos. To succeed with video marketing, you also need to follow industry best practices, which requires staying up to date with industry developments and trends.
The good news is that Orbelo has done all the hard work for you. Their recent report, “10 Video Marketing Trends you Need to Know in 2021,” sheds light on some of the biggest video marketing takeaways from 2020 and industry experts’ predictions for 2021.
1. Video Usage in 2021
The first point the report addresses is the popularity of video marketing. The findings show that 85% of digital marketers used video marketing in 2020, a 24% increase from 2016. Nearly all (99%) of these organizations will bank on video marketing again in 2021 to get their messages across, with 9-in-10 saying it is a crucial part of their 2021 marketing plans.
2. The Livestream Boom on Mobiles
Mobile is essential. The average U.S. customer will have 9.5 mobile streaming apps on their phone. With an average of 80 apps, this is about 10% related to video streaming. The market is only growing.
3. More Short-Form Videos
Short-form video is in. Instagrams Reels and Tik Tok both utilize the short video format. If you want your marketing campaign in 2021 to be successful, you need to incorporate short, energetic videos that relate to your target audience.
These are only 3 of the 10 video trends discussed. Check out the rest of the report below to find out other top trends in the world of video marketing and discover steps you can take to position your business for maximum gain.