5 of the Most Important Stages in the Content Marketing Process

5 of the Most Important Stages in the Content Marketing Process

Learn the stages in the content marketing process. Content is still king. Indeed, content marketing is the pillar on which other digital marketing strategies stand. Without it, the rest of your online marketing strategy would fall apart.

Unfortunately, many marketers still struggle with content marketing. For instance, according to the Content Marketing Institute, only about 29% of B2C and 26% of B2B marketers think they are highly successful with content marketing.

You can join this elite group by optimizing your content marketing process. This means carefully designing and adopting a lean, goal-oriented content marketing approach and sticking to the plan throughout.

Five Critical Stages of the Content Marketing Process

1. Research and planning

Content research and planning involve setting realistic goals. As well as, identifying KPIs, creating customer personas, and choosing content types, among other steps.

2. Content creation

In this stage, you need to find the right writers, establish a workflow, create a content calendar. In addition, find the right software tools for effective task and team management.

3. Scheduling and publishing

Once the content pieces are ready, scheduling and publishing ensue. Key steps here include auto-publishing and customizing content for each platform.

4. Promotion and distribution

Promote, optimize, and share your content.

5. Analysis and improvement

Measure your performance, analyze the results, and then revise your strategy.

Shane Barker discusses these steps in greater detail on his blog and even provides valuable examples and tips where necessary.  Furthermore,  to learn what else you need to do for a winning content marketing campaign check out the infographic.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.