Learn the stages in the content marketing process. Content is still king. Indeed, content marketing is the pillar on which other digital marketing strategies stand. Without it, the rest of your online marketing strategy would fall apart.
Unfortunately, many marketers still struggle with content marketing. For instance, according to the Content Marketing Institute, only about 29% of B2C and 26% of B2B marketers think they are highly successful with content marketing.
You can join this elite group by optimizing your content marketing process. This means carefully designing and adopting a lean, goal-oriented content marketing approach and sticking to the plan throughout.
Five Critical Stages of the Content Marketing Process
1. Research and planning
Content research and planning involve setting realistic goals. As well as, identifying KPIs, creating customer personas, and choosing content types, among other steps.
2. Content creation
In this stage, you need to find the right writers, establish a workflow, create a content calendar. In addition, find the right software tools for effective task and team management.
3. Scheduling and publishing
Once the content pieces are ready, scheduling and publishing ensue. Key steps here include auto-publishing and customizing content for each platform.
4. Promotion and distribution
Promote, optimize, and share your content.
5. Analysis and improvement
Measure your performance, analyze the results, and then revise your strategy.
Shane Barker discusses these steps in greater detail on his blog and even provides valuable examples and tips where necessary. Furthermore, to learn what else you need to do for a winning content marketing campaign check out the infographic.
