More is not always better when it comes to social media. People can get too much of a good thing and unlike or unfollow you. That’s called churning.
This infographic by Kimi Mongello gives 12 ways to avoid being a victim of a social churn.
She suggests not overwhelming your audience with posts, respond quickly and use hashtags with discipline. Her motto is 80 percent entertainment and 20 percent sales, and don’t send out stuff on auto-pilot.
Being thoughtful is key, and she reminds us that people in your audience are real people just like you are, so treat them that way. Give them room to reply, and respond quickly. In the world of social media you get what you give, so if you give love, you’ll avoid being churned.