Avoid Social Churn

Avoid Social Churn

More is not always better when it comes to social media. People can get too much of a good thing and unlike or unfollow you. That’s called churning.

This infographic by Kimi Mongello gives 12 ways to avoid being a victim of a social churn.

She suggests not overwhelming your audience with posts, respond quickly and use hashtags with discipline. Her motto is 80 percent entertainment and 20 percent sales, and don’t send out stuff on auto-pilot.

Being thoughtful is key, and she reminds us that people in your audience are real people just like you are, so treat them that way. Give them room to reply, and respond quickly. In the world of social media you get what you give, so if you give love, you’ll avoid being churned.

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.