This great infographic comes to us from our friends at the DailyInfographic.
Through AdWords, businesses can advertise their products and services on Google.
They bid on keywords relevant to their niche, and their ads will appear alongside organic search results. The competitive keywords are priced higher, but businesses can bid on long tail keywords not only for their lower prices but also for the better-targeted audience.
The good thing about AdWords is that it’s a pay-per-click advertising program.
Businesses pay each time someone clicks on the ads, not each time the ads appear.
To maximize AdWords, businesses should determine which match type they should use.
There are 3 match types on Google: phrase, broad, and exact. Phrase refers to searches that include whole phrases, broad refers to searches centered around a keyword idea, and exact refers to searches for only a keyword idea. In general, exact has the cheapest cost per click but the highest conversion rate.