Have you heard of influencer marketing?
It’s a trend that many companies and individuals are using to grow business.
What is it? It’s finding individuals that have influence over potential buyers in an industry. Then marketing activities are centered around the influencers. Awesome, huh!? You have an industry authority that recommends a product or service to the industry. (Think Guy Kawasaki and Canva.) Because of the authority and trust of that person, hundreds if not thousands have confidence to try the new product/service. Sounds like a slam dunk to me!
But how do you connect to people you don’t know, but have clout in your industry?
In this infographic by TwelveSkip, 23 industry influencers give tips and hints on how to connect and build a relationship with influencers.
#2 is me! Mike Gingerich. I’m privileged to have Pauline Cabrera include me! Here’s my advice … “Give. Give. Give. Give big time of yourself before you even consider an ask.”
#7 is our friend Kim Garst of KimGarst.com She says to “Be Valuable.” Help an influencer promote their own content with tweets, shares and blog comments. Attend their events and purchase their books and products. Influencers look for mutually beneficial relationships.
#11 is Donna Moritz of SociallySorted.com. Donna suggests “Focus on helping. Don’t forget about the emerging influencers and those in your circles. Write genuinely good content about them. ”
#15 is Aaron Lee of PostPlanner.com. “Be as human as you can.” says Aaron Lee “Instead of thinking business, think human as possible.”
View the full details from each person on Twelveskip >>
What stands out to you simply from this image here? Share below!
Great post, when I first started out on my entrepreneurial career just a few short 20 years ago, I learned and for the life of me I can’t remember who from or what book, that basically said the more you give the more you get, although this author had said something along the lines of the bigger the hole of giving you create is the bigger the hole you can receive through. It was a very early lesson that was easy for me to adopt and has been something that I naturally do. The 2nd part to that though is that you need to be able to give without expectation of anything in return. I have made so many amazing and inspiring friends over the years just from being able to give referrals or connecting people and I consider that as an awesome gift! Thanks again for a great post!
Excellent post and list! I am always trying to do #3, engaging with them. I don’t do THAT good but definitely on my way.
As for #1, that is good stuffs but still trying to get a hang of it. Sometime giving doesn’t give you back much BUT, if you do it correctly, it would be awesome.
Thanks for sharing!
~Reginald
Thanks Reginald! Yes, it can be an art and see below for some good words from Tracie. She (and I) agree that you can’t give with reciprocal expectation but being a giver over time results in a groundswell of positive things.
Thanks for sharing your story and how it connects Tracie!
Great infographic (and post) Mike. One of the incredible benefits of social media is zero barriers to entry. We are all people and I think if your intentions are good, you provide value and care about the relationship over the ‘what can I get?’ then you can meet some amazing people and achieve incredible things.
You bet Chloe! Thanks for stopping by and sharing.