How to Use Social Media for Your Small Business [Infographic]

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The world of social media presents numerous opportunities for small businesses. With a potential outreach to over 2 billion people online, your company should take advantage of this marketing channel to attract more customers.

The unfortunate reality is that not enough small businesses are leveraging social media platforms. Only 53% are active, with others claiming that they don’t have enough time, resources, or manpower. You don’t have to spend millions of dollars on marketing to enjoy the benefits of social media. In fact, simple and strategic decisions can help you significantly boost your visibility online.

Here’s how to get started.

Identify your target audience

The biggest mistake many businesses (both small and large) make is to cast their net too widely. Instead of trying to reach everyone at once, a smarter approach is to understand your best customers and reach out to them in a more personal manner.

For example, if you’re looking to attract environmentally conscious buyers, you may begin by targeting Facebook groups (or Twitter hashtags) that focus on environmental awareness and sustainability.

Establish a brand identity

You also need an “online home” where potential customers will find you when they come looking. Start by creating branded social media pages- with your logo clearly displayed on each page. This is a critical way of establishing brand identity and gaining the trust of your customers.

With the above tips, you’ll be on your way to generating high quality leads on social media- without having to spend a fortune.

Thanks to the folks at PostPlanner for this excellent infographic.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.