Tag Archives: email marketing

Customer Acquisition vs. Customer Retention [Infographic]

Customer Acquisition vs. Customer Retention -315
Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former. The Costs Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers. The Read more [...]

How to Use Psychology to Make Your Emails More Alluring [Infographic]

How to Use Psychology to Make Your Emails More Alluring - 315
Some people have a way with words -- and you can be one of them. Understanding the human mind is key to writing appealing emails. It's psychology working for you. Thanks to our friends from Salesforce Marketing Cloud for this great infographic on how to use psychology to make your emails more alluring. Personalize your Emails People respond best when they feel special. That's why referring to someone by their first name after you first meet them is a great way to leave a first impression. For Read more [...]

5 Most Effective Online Lead Generation Strategies [Infographic]

5 Most Effective Online Lead Generation Strategies -315
Generating leads online usually, means going through several different avenues to get the customer contact information a marketer needs. These are the five most effective online lead generation strategies. Search Engine Optimization Creating quality content and building a good network of backlinks should help bring in potential customers through high positions on search engine ranking pages. Social Media Utilizing Facebook, Twitter, and Pinterest can help drive traffic to a website, thus can Read more [...]

Why You Should Segment Your Email List [Infographic]

Why You Should Segment Your Email List - 315
Despite the rise of social media and other forms of marketing, email still represents one of the best ways to make a massive return on your investment. In fact, new technology has fueled new tactics that further cement email as one of the most effective forms of marketing. Today I’m going to show you why segmenting your email list is a practice that you should be doing.  After that, we’ll take a look at an infographic that will show you plenty of other ways to maximize your email marketing Read more [...]

Beginners Guide to the Can Spam Act [Infographic]

Beginners Guide to the Can Spam Act - 315
Our friends at EveryCloud share with us this informative infographic today. Thanks to the Can Spam Act, businesses who use email to communicate with their customers must comply with anti-spam regulations. This legislation outlines strict guidelines for sending business-related emails and allows recipients to stop receiving emails if they so choose. The Can Spam Act describes penalties for businesses that fail to follow these guidelines. Contrary to popular belief, the Can Spam Act applies to Read more [...]

Tips for the Perfect Newsletter [Infographic]

Tips for the Perfect Newsletter
Thanks to our friends at GetApp for this informative infographic on the perfect newsletter. Take a look at these 6 elements of a perfect newsletter, and start making the most of this valuable marketing tool! Use an email address subscribers can reply to. Email is a two-way form of communication! Allowing subscribers to reply can be a great way to gain feedback and answer questions. Know Your Audience. Segment lists of subscribers to make sure that you are sending timely and relevant Read more [...]

10 Tips on How to Reduce Unsubscribes from Your Email List

10 Tips on How to Reduce Unsubscribes
They say the money is the list. Email addresses are a valuable asset to your business and can help you build new prospects and new sales on a daily basis. However, when potential clients share their email address with you there is a level of responsibility and trust you must earn in keeping in touch with them. Over communicating and not delivering on promises is a surefire way to get people to unsubscribe. Email lists are the digital version of the traditional mailing address list, which means Read more [...]

Get Customers without Spending a Cent on Marketing

Get Customers without Spending a Cent
  Here are a few great ways you can get customers without spending a cent on promoting your business or products: Social media marketing You can create a professional profile on social media sites like LinkedIn or Twitter. Social media marketing is excellent to get the word out. Use Facebook and LinkedIn groups to find places where your potential customers post questions and issues. Solve problems in these groups to be seen as an expert. Then when a group member needs your product you'll Read more [...]

Small Business Focus: Do You Need Email Marketing and Social Media Marketing?

email marketing and social media marketing
Small business owners and their marketing teams are strapped for time.  With so many different priorities and initiatives to juggle, it’s imperative that they’re spending their time on marketing campaigns wisely. Email marketing is a tried-and-true method but much has been made about social media marketing in the recent past, to the point where almost every small business team has at least once pondered, “Should we be on social?” Because customers are more likely to trust and purchase Read more [...]

Are you Setup for Marketing Success? 10 True or False Questions to Help You Find Out

As a business owner it is very important to take a good long look at what is going on in your business.  As you know having customers, clients and patients are the lifeblood of your business.  So, the marketing aspect of your business needs to be constantly improving. So, I’ve put together 10 true and false statements that will help you understand if you are on the road to business success, struggle or failure in today’s new economy, our new world of social media, and online marketing. This Read more [...]