Tag Archives: email marketing

Email Marketing Checklist [Infographic]

Email Marketing Checklist

Email Marketing ChecklistEmail is not dead, so don’t abandon it just yet. This old way of reaching out to customers can be rejuvenated. Use this email marketing checklist to whip your email marketing in shape.

1) Personalize

Emails lose their hold when they read like auto-generated content. Therefore, to make messages look as personalized as possible, make sure to create content based on your subscriber’s most recent behavior, local weather, and specific location. As an added cherry on top, add their name to a compelling image to grab their attention.

2) Dissect

An email is not just a block of text. It has many parts, each of which you need to review. There’s the subject line, preheader, header, body, and call to action to look at. For each part, check your grammar and spelling. There’s nothing like a typo to turn people off. Make your copy clear and straightforward, yet interesting and relevant.

3) Review

Are all personalized fields filled out? Do you have fallback content for unpopulated fields? How does the design look like with various name lengths and special characters? Is the alignment affected? Have you tested what the message looks like with different names? Does the content display well on desktop and mobile? Have you chosen the optimum time to send out your email? Make sure this mini checklist’s boxes are all ticked before sending that email! After that, you’re good to go.

Campaign Monitor knows email! Thanks for this informative infographic.
Email Marketing Checklist Infographic

[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More EfficientTechnology is great—until it’s not. Think about all the ways that email has changed your personal and professional life. You’re able to share news—both big and small—with friends, family, and clients. It’s instant contact and instant updates, particularly important in the fast-moving world of sales. But what happens when

But what happens when email gets the best of you and your work life? That can lead to unproductive days, lost sales, and unhappy clients. That’s why it’s important to manage and master tools that can make email work both harder and smarter for you.

Email Tools for Efficiency and Productivity

Fortunately, many social media platforms understand the importance and durability of email, and have created tools or extensions that help you maximize its use. LinkedIn, for example, has a free extension that gives you a user’s details from the site. So when you spend your time using email as a client contact, you already know information about that client—their likes, dislikes, and experiences.

Email is tricky, too, because it’s hard to parse all the details about what’s happening when someone opens and email (and what they do with it). Engagement tools can help you better understand all that data; Yesware, for example, provides details about who is clicking on what and what attachments may have been opened.

For many people, staying on top of an inbox is a tremendous struggle, especially if email volume increases. But many emails don’t have to be dealt with immediately, which is why tools like Boomerang are so useful. This Gmail tool archives emails, but reminds you or returning to them on a specified date—almost like email becomes your to-do list as well as a way to keep in touch with future and current clients.

How else can email work harder and smarter for you? Find out with the helpful tips and tools in this graphic.  Many thanks to our friends at Salesforce.com for this helpful infographic.

Simple Tools to Make Your Inbox More Efficient

Via Salesforce

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email ListDon’t want your messages to end up in the Promotions tab or worse, in the spam folder? A clean email list will decrease your bounce rates and increase quality leads. Here are a few ways to clean your email list:

  • Remove unsubscribers

    You can try to change their minds with a few follow-up emails. But if you still get nothing after that, respect the unsubscribers’ decision to opt out. Otherwise, they can report you for spamming their inboxes. Most email service providers do this automatically for you.

  • Re-engage with inactive readers

    Interest can decrease but not necessarily go away for good. So try rekindling it while it’s there. The best way is to give an incentive that’ is too good to pass up.

  • Reconfirm subscriptions

    People who signed up awhile ago may no longer be interested in your newsletter topic. If they didn’t even bother unsubscribing their email address may be obsolete. The chances are that they won’t bother confirming either.

Thanks to our friends at emailmonks.com for this bright and informative infographic.


Email List Cleaning

Source: email list cleaning