Tag Archives: email marketing

[Infographic] 11 Email Design Trends that will Reign Supreme in 2021

Email remains a popular marketing tool in 2021. But to keep up with the times, marketers should be on the lookout for these email design trends which are expected to be popular this year.

1) Muted colors

Bright hues might have taken over emails in the early 2000s, but 20 years later, subscribers want them toned down. These muted shades are easier on the eyes especially when viewed on smartphones’ small screens. So for your next email campaign, pick a standard color palette and desaturate it with white, black, or a complementary color.

2) 3D images

3D images for computers have been around since the 70s, while 2D images dominated the internet when it came to graphics. More and more 3D images are appearing online, some for marketing purposes. You don’t need to have expensive software or expert skills to go 3D. Try out apps that turn 2D images to 3D and see how you like them.

3) Textured illustrations

They aren’t going away! Spice up 2D images in your emails with texture and shading. It gives readers a more tactical experience which elicits a stronger response. Start with a standard 2D image and give it depth by playing with tint, gradients, contrasts, etc.
Check out eight other email design trends in 2021 according to Email Uplers below!

Source: 11 Email Design Trends that will reign supreme in 2021

creative email techniques, email design trends infographic, email marketingMarch 5, 2021

Email Marketing Checklist [Infographic]

Email is not dead, so don’t abandon it just yet. This old way of reaching out to customers can be rejuvenated. Use this email marketing checklist to whip your email marketing in shape.

1) Personalize

Emails lose their hold when they read like auto-generated content. Therefore, to make messages look as personalized as possible, make sure to create content based on your subscriber’s most recent behavior, local weather, and specific location. As an added cherry on top, add their name to a compelling image to grab their attention.

2) Dissect

An email is not just a block of text. It has many parts, each of which you need to review. There’s the subject line, preheader, header, body, and call to action to look at. For each part, check your grammar and spelling. There’s nothing like a typo to turn people off. Make your copy clear and straightforward, yet interesting and relevant.

3) Review

Are all personalized fields filled out? Do you have fallback content for unpopulated fields? How does the design look like with various name lengths and special characters? Is the alignment affected? Have you tested what the message looks like with different names? Does the content display well on desktop and mobile? Have you chosen the optimum time to send out your email? Make sure this mini checklist’s boxes are all ticked before sending that email! After that, you’re good to go.

Campaign Monitor knows email! Thanks for this informative infographic.

email marketing, email marketing tips, maximize your email marketingJanuary 26, 2018

[Infographic] 9 Email Tools That Can Help You Be More Efficient

Technology is great—until it’s not. Think about all the ways that email has changed your personal and professional life. You’re able to share news—both big and small—with friends, family, and clients. It’s instant contact and instant updates, particularly important in the fast-moving world of sales. But what happens when

But what happens when email gets the best of you and your work life? That can lead to unproductive days, lost sales, and unhappy clients. That’s why it’s important to manage and master tools that can make email work both harder and smarter for you.

Email Tools for Efficiency and Productivity

Fortunately, many social media platforms understand the importance and durability of email, and have created tools or extensions that help you maximize its use. LinkedIn, for example, has a free extension that gives you a user’s details from the site. So when you spend your time using email as a client contact, you already know information about that client—their likes, dislikes, and experiences.

Email is tricky, too, because it’s hard to parse all the details about what’s happening when someone opens and email (and what they do with it). Engagement tools can help you better understand all that data; Yesware, for example, provides details about who is clicking on what and what attachments may have been opened.

For many people, staying on top of an inbox is a tremendous struggle, especially if email volume increases. But many emails don’t have to be dealt with immediately, which is why tools like Boomerang are so useful. This Gmail tool archives emails, but reminds you or returning to them on a specified date—almost like email becomes your to-do list as well as a way to keep in touch with future and current clients.

How else can email work harder and smarter for you? Find out with the helpful tips and tools in this graphic. Many thanks to our friends at Salesforce.com for this helpful infographic.

Via Salesforce

digital marketing, email efficiency tips, email management tools, email marketing, tools and extensions for emailJuly 14, 2017

[Infographic] How to Clean Your Email List

Don’t want your messages to end up in the Promotions tab or worse, in the spam folder? A clean email list will decrease your bounce rates and increase quality leads. Here are a few ways to clean your email list:

Remove unsubscribers

You can try to change their minds with a few follow-up emails. But if you still get nothing after that, respect the unsubscribers’ decision to opt out. Otherwise, they can report you for spamming their inboxes. Most email service providers do this automatically for you.
Re-engage with inactive readers

Interest can decrease but not necessarily go away for good. So try rekindling it while it’s there. The best way is to give an incentive that’ is too good to pass up.
Reconfirm subscriptions

People who signed up awhile ago may no longer be interested in your newsletter topic. If they didn’t even bother unsubscribing their email address may be obsolete. The chances are that they won’t bother confirming either.

Thanks to our friends at Email Uplers for this bright and informative infographic.

Source : Email List Spring Cleaning

digital marketing, email list cleaning, email marketing, email marketing tips, email subscriber list maintenanceJune 16, 2017

Customer Acquisition vs. Customer Retention [Infographic]

Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former.

The Costs

Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers.

The Numbers

The numbers speak for themselves. Existing customers are 50% likelier to check out the new products and services of a brand they trust. They also spend 31% more money than new customers. This means that when customer retention increases by just 5%, businesses can increase profits by anywhere from 25% to 95%.

It’s more affordable to retain existing customers, and more profitable. So make sure loyalty pays for your current client base.

This infographic focuses in on customer acquisition vs. customer retention, courtesy of Invesp Consulting.

Infographic by- Invesp

customer retention, customer retention marketing, digital marketing, digital marketing strategy, email marketing, social media marketingFebruary 3, 2017