[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email ListDon’t want your messages to end up in the Promotions tab or worse, in the spam folder? A clean email list will decrease your bounce rates and increase quality leads. Here are a few ways to clean your email list:

  • Remove unsubscribers

    You can try to change their minds with a few follow-up emails. But if you still get nothing after that, respect the unsubscribers’ decision to opt out. Otherwise, they can report you for spamming their inboxes. Most email service providers do this automatically for you.

  • Re-engage with inactive readers

    Interest can decrease but not necessarily go away for good. So try rekindling it while it’s there. The best way is to give an incentive that’ is too good to pass up.

  • Reconfirm subscriptions

    People who signed up awhile ago may no longer be interested in your newsletter topic. If they didn’t even bother unsubscribing their email address may be obsolete. The chances are that they won’t bother confirming either.

Thanks to our friends at emailmonks.com for this bright and informative infographic.


Email List Cleaning

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.