Email Marketing Checklist [Infographic]

Email Marketing ChecklistEmail is not dead, so don’t abandon it just yet. This old way of reaching out to customers can be rejuvenated. Use this email marketing checklist to whip your email marketing in shape.

1) Personalize

Emails lose their hold when they read like auto-generated content. Therefore, to make messages look as personalized as possible, make sure to create content based on your subscriber’s most recent behavior, local weather, and specific location. As an added cherry on top, add their name to a compelling image to grab their attention.

2) Dissect

An email is not just a block of text. It has many parts, each of which you need to review. There’s the subject line, preheader, header, body, and call to action to look at. For each part, check your grammar and spelling. There’s nothing like a typo to turn people off. Make your copy clear and straightforward, yet interesting and relevant.

3) Review

Are all personalized fields filled out? Do you have fallback content for unpopulated fields? How does the design look like with various name lengths and special characters? Is the alignment affected? Have you tested what the message looks like with different names? Does the content display well on desktop and mobile? Have you chosen the optimum time to send out your email? Make sure this mini checklist’s boxes are all ticked before sending that email! After that, you’re good to go.

Campaign Monitor knows email! Thanks for this informative infographic.
Email Marketing Checklist Infographic

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.