Guide to Youtube Marketing [Infographic]

Guide-to-Youtube-Marketing-315-1Youtube has become one of the most popular platforms on the internet. It’s a great place to host marketing and educational videos. However, you still have to optimize it to get the best results.

Optimizing Hits And Growing A Youtube Channel

Organizing Videos

A company should organize their videos into playlists centered around certain themes or concepts. A playlist automatically moves from one video to the next which increases video views and viewer watch time which improves a channel’s Youtube ranking. Videos should also be published on a set schedule like a TV show, this increases views. Don’t overlook uploading your own subtitles and transcripts. This improves access and can also improve search results as subtitles are read by Youtube’s search engine.

Viewer Interaction

Simple user engagement can increase your subscriber count, and in turn, increase views and overall attention. Every video should include a call to action for viewers to subscribe to a channel and receive updates. Subscribed viewers naturally watch more of their subscribed channels content. Also, replying to user comments can increase subscription numbers and views as direct engagement adds a personal touch and drives viewer interaction.

Many thanks to our friends at Headwaycapital.com for this enlightening infographic.

 

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.