By not using these 3 email triggers, you’re missing out on potential email revenue. Triggered campaigns give marketers the opportunity to target audiences with highly personalized emails.
What are triggered campaigns? They are automated emails that are timed to be deployed in response to customer actions.
3 Email Marketing Triggers
- Browse Abandon – Browse abandon emails are triggered by customer browsing behavior (such as items viewed but not purchased). They are easy to optimize.
- Activation – When subscribers have recently joined and opened emails but have yet to act, activation emails re-engage them with clever copy and enticing offers. Activation emails are simple to set up with limited data needed.
- Anniversary – Anniversary emails are triggered by personal or brand related milestones. Usually, they congratulate customers for dates of first purchases or the years subscribed.
Triggered campaigns connect marketers with audiences. As well as serving as a starting point for an integrated cross-channel strategy.
YesLifeCycleMarketing.com created this unique infographic and we’re glad they did!
Marketing automation refers to software solutions that enable organizations to market on multiple platforms at the same time by automating repetitive actions. Some of its key benefits are:
Streamline your marketing processes. Therefore, they’re more effective in achieving their respective purposes, all of which contribute to better profits.
The extra time you save after automating can be spent on more important concerns, such as your core business needs.
More qualified leads
Nurturing prospects is easier because you can plan, draft, customize, and schedule email marketing beforehand.
Better tracking of campaigns
Part of marketing automation is data gathering. This makes it more convenient for you to monitor the progress of your campaigns. Then you can evaluate whether they’re successful or not.
Marketing automation entails an initial investment on your part, but three out of four companies already see ROI within only a year.
Thanks go to MarketingTechBlog for creating “What is Marketing Automation?”