From boomers to gen Z, everyone’s on social media nowadays. So if you want to target a specific age bracket, you need to know what works for a generation and what doesn’t:

Millennials

Millennials were born from 1977-1995. Ratings and reviews influence their decision to buy a product or use a service. Many of them are also on Facebook.

The best approach for millennials is finding brand advocates to promote your business. It’s a good way to establish trust, an important thing for this generation.

Gen Z

Gen Z kids were born from 1996 to 2010. They consume a lot of information on social media, so their attention flits often. They also use Facebook but they prefer Snapchat because of their love for video.

To engage with Gen Z, keep content short and appealing to sustain their interest. Eight seconds is all you need to make them look your way.

Thanks to our friends at Citipost Mail for this helpful infographic.