Tag Archives: age-specific marketing

[Infographic] How to Market to Multiple Generations Part 2

How to Market to Multiple Generations Part 2
Gen Z and Millennials may be digital natives, but Gen X and baby boomers have grown comfortable with using the internet as well. Reach these generations with the following tips: Gen X Born from 1965 to 1976, Gen Xers spend more time on social media than millennials do. They download and stream videos a lot. They have a large disposable income, so they're willing to spend for comfort, which is something they value. But they're busy people, so straightforward approach works best for them. Use Read more [...]

How to Market to Each Generation [Infographic]

How to Market to Each Generation - Infographic
From boomers to gen Z, everyone's on social media nowadays. So if you want to target a specific age bracket, you need to know what works for a generation and what doesn't: Millennials Millennials were born from 1977-1995. Ratings and reviews influence their decision to buy a product or use a service. Many of them are also on Facebook. The best approach for millennials is finding brand advocates to promote your business. It's a good way to establish trust, an important thing for this generation. Gen Read more [...]