age-specific marketing Archives

Gen Z and Millennials may be digital natives, but Gen X and baby boomers have grown comfortable with using the internet as well. Reach these generations with the following tips:

Gen X

Born from 1965 to 1976, Gen Xers spend more time on social media than millennials do. They download and stream videos a lot.

They have a large disposable income, so they’re willing to spend for comfort, which is something they value. But they’re busy people, so straightforward approach works best for them. Use visual content and direct links to websites to grab their attention.

Baby Boomers

Baby boomers were born between 1946 and 1964. Only 58% have a smartphone, but those who do prefer to spend time most time on Facebook.

They’re opinionated, so they’re not shy about speaking up. Engage them with interactive content like quizzes and polls. Get them to talk by asking for their views.

Once again thanks to our friends at CitiPost Mail for this interesting and informative infographic.

age-specific marketing, Gen X marketing, marketing to Baby Boomers, marketing to multiple generationsJune 30, 2017

From boomers to gen Z, everyone’s on social media nowadays. So if you want to target a specific age bracket, you need to know what works for a generation and what doesn’t:

Millennials

Millennials were born from 1977-1995. Ratings and reviews influence their decision to buy a product or use a service. Many of them are also on Facebook.

The best approach for millennials is finding brand advocates to promote your business. It’s a good way to establish trust, an important thing for this generation.

Gen Z

Gen Z kids were born from 1996 to 2010. They consume a lot of information on social media, so their attention flits often. They also use Facebook but they prefer Snapchat because of their love for video.

To engage with Gen Z, keep content short and appealing to sustain their interest. Eight seconds is all you need to make them look your way.

Thanks to our friends at Citipost Mail for this helpful infographic.

age-specific marketing, digital marketing strategy, gen z marketing, marketing to different generations, marketing to millenials, social media marketingJune 23, 2017