Inbound marketing has come a long way. But one thing hasn’t changed – it is still the best way to market. Not only is the strategy cheaper, but inbound also promises a lot more traffic, leads, and sales. If implemented well, you stand to benefit immensely from your campaign over a long period.

Inbound Marketing Strategy:

Here is how to get started in 3 months

• Step #1: Learn about inbound:
  Some of the best places to educate yourself about the strategy are HubSpot, KissMetrics, Impact, and UnBounce.
• Step #2: Build an inbound team:
  An inbound marketing team comprises a marketing strategist, a content copywriter, a web designer/developer, and a marketing coordinator.
• Step #3: Assess your current situation:
  What assets do you currently have? What activities are you doing now? How are they performing? What is your budget?
• Step #4: Define your goals:
  Remember that the best goals are SMART, i.e., Specific, Measurable, Attainable, Realistic, and Timely.
• Step #5: Create buyer personas:
  Buyer personas will help you better define your audience for targeted marketing.
• Step #6: Develop a game plan:
  Establish your content strategy, define your lead generation paths, and determine the required tools and technology.
• Step #7: Set the ball rolling:
  In this final step, build a website, publish valuable content, promote the content, and evaluate your progress as the campaign grows.

Such a great infographic! Thanks, ImpactBND.com.