Tag Archives: lead capture strategies

3 Advanced Tips to Integrate Social Media and Blogging to Get More Leads

3 Advanced Tips to Integrate Social Media and Blogging to Get More Leads-315

3 Advanced Tips to Integrate Social Media and Blogging to Get More Leads-315According to Hubspot, marketers who use blogs generate 67% more leads than those who don’t. In fact, cost per lead using ‘SEO – content marketing’ (of which blogging is a major component) is the cheapest method when compared with other popular marketing methods.

social-media-content-marketing-affordable-leads

Social media can help you generate plenty of affordable leads too. As displayed in the above graph, its cost per lead is only higher than SEO – content marketing.

Social media and blogging are definitely effective for generating leads when used individually. But what if you used them together, would it get you more leads? And how would you go about this?

To find out read the tips I share below. How to integrate social media into your blog to get more leads.

Provide social login/sign up options on opt-in forms:

Social login is when you let people sign up for your blog’s newsletter or lead magnet with their social media accounts instead of typing in their email address and other details.

An example below is the landing page from Long Radius.

Social-login-increases-conversions

As you can see they provided the option to either sign up for the guide with email or with social media accounts on Linkedin, Google+ or Facebook.

In the above post, they mention that the older version of the landing page only had an email sign up.

landing-page-with-no-social-log-in

This is a screenshot of the older landing page.

After they switched this version with the landing page offering social login they were able to increase conversion by 52%. This increase occurs because it is a lot easier for visitors to just click a button and add in details instead of typing them in.

An increase in conversions isn’t the only benefit this offers. The other benefit is that you will get your leads’ best email address. People love social media and spend several hours on it daily. So, when they sign up for a social media account they will use their best email address to make sure they get regular email updates.

Therefore, when you capture a lead using social login, you will get the same email address they use for their social media account. This will be their most used email address and will help you reach them better.

Social login can be easily set up with a social login tool.

Add it to your blog’s landing pages, popup forms, and other opt-in forms.

Track site visitors:

A study found that on average blogs convert only 1.95% visits to leads while the top 10% have a conversion rate of 4.77%. This means that even if you are among the top bloggers, for every 100 visits only about 5 will turn into leads. 95 of them will leave and might never return.

To convert more of these lost leads, you can use an advanced analytics tool for tracking website visits, so you can find individual audience members and reach out to them via social media.

see-which-companies-visited-your-websited

A tool like this provides specifics on the country they are from and the pages they visited to help you filter results. It also shows you if any of your Linkedin connections work at the company to make it easy to get in touch. If you haven’t got any connections that work here it will suggest people you can connect with.

If you are like me and mainly use your blog to get clients you will find this tool very useful. It also helps integrate Linkedin into your blog which is the best social network for B2B lead generation.

When I see a potential lead, I contact them with a Linkedin message. It works a lot like Linkedin’s ‘who viewed your profile’ feature. But it takes it to the next level by integrating your blog with Linkedin. If your blog generates a decent amount of traffic, you should definitely try this tool.

Add share buttons to encourage social recommendations:

Whose recommendations would you trust most on social media? One from a consumer or one from the brand itself.

I would definitely trust what a consumer who has no affiliation with a brand writes about them than what they brag about themselves. I am certain most people feel this way too.

Hence, you should make it easy for people to recommend your blog posts and lead magnets to their friends and followers by adding share buttons. This will drive more traffic and leads to your blog

If you want share buttons to offer strong social proof to everyone who lands on your website you should turn on the share count. Especially if your blog’s landing pages get shared a lot. When visitors see that the lead magnet has been shared plenty they will want to get a hold of it too because the shares indicate that it contains quality information.

Also, add the share buttons to the content’s page so people can share it while consuming the content or after they finish. Share buttons can be added to everything from videos to ebooks.

You can also add share buttons to your thank you page i.e. the page a lead is redirected to after signing up.

Share-buttons-on-thank-you-page

Bryan Harris found that when he did this on his thank you page and offered some extra free content in exchange for the share 54% of people shared it. This drove 3,498 new visits which converted to 349 subscribers.

Therefore, you must include share buttons on your blog’s landing pages, in the content itself and the thank you page too.

Social media and blogging together get you more leads.

As you can see above when social media and blogging are integrated they do generate more leads. They work really well together. The techniques I have discussed here are also very easy to set up and run. Hence, you should try them and boost your lead generation.

How do you integrate social media into your blogging? Has this helped you generate more leads? Please leave your comments below.

Why Your Inbound Marketing is Failing [Infographic]

Why your Inbound Marketing is Failing - 315

Why your Inbound Marketing is Failing - 315Don’t give up on inbound marketing just because you’re not getting a good ROI. You’re probably committing these common, yet fixable, mistakes.

Ill-defined buyer personas

You can’t predict the behavior and anticipate the needs of your customers if you don’t have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign.

Unclear direction

You continually upload content, but it has to do more than meet SEO needs. Do your different pieces come together to form a unifying theme? Every single post should steer your campaign in the direction you have in mind.

Poor promotion

Your content should be promoted through the proper channels to reach its target audience. Once you have a clear picture of your buyer personas, you’ll know where to market because you already know where customers look for new information.

Thanks to our friends at Social Media Authority for this helpful infographic.

Why your Inbound Marketing is Failing-infographic

http://socialmedia-authority.com/2016/06/29/infographic-6-big-reasons-your-inbound-marketing-is-failing-and-how-to-fix-it/

Seven Vital Components of Lead Generation [Infographic]

The Seven Vital Components of Lead Generation - 315(1)

The Seven Vital Components of Lead Generation - 315(1)Lead generation is the most important action our website should be doing for us. Thanks to our friends over at MarketingProfs for this great infographic on the seven vital Components of Lead Generation.

Do you work hard to generate quality leads and turn prospects into paying clients? Here are some helpful tips to convert more leads to sales.

Components of Lead Generation

  • Resolve to find quality sources:  Do the businesses on the targeted list have a need that the company can provide a solution for?
  • Volume:  Is the lead volume manageable?  Know what appropriate lead limits are to ensure that they can be handled efficiently and in a timely manner.
  • Reach out to decision makers:  The “top dog” may not be the decision maker so use social media to research company decision makers to convert more prospects into clients.
  • Research your targets:  To qualify a business as a potential target, find out their size, turnover rate and financial history to quality the targeted business.

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5 Most Effective Online Lead Generation Strategies [Infographic]

5 Most Effective Online Lead Generation Strategies -315

5 Most Effective Online Lead Generation Strategies -315Generating leads online usually, means going through several different avenues to get the customer contact information a marketer needs. These are the five most effective online lead generation strategies.

Search Engine Optimization

Creating quality content and building a good network of backlinks should help bring in potential customers through high positions on search engine ranking pages.

Social Media

Utilizing Facebook, Twitter, and Pinterest can help drive traffic to a website, thus can potentially end in turning that visitor into a lead.

Pay-per-click Ads

While a high enough bid will guarantee that an ad is seen by a significant number of people, the ROI needs to be worth it since PPC budgets can be used up quickly.

Email Marketing

Even as traditional email marketing is starting to wane, there are still plenty of ways to bring in leads with a targeted list.

On-page Optimization

Positioning your lead capture forms in such a way that they are easily accessible, therefore can boost your lead conversion rate.

Big thanks to our friends at Digital Marketing Philippines for this great infographic.

5 Most Effective Online Lead Generation Strategies

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Generate Leads with Waftio

Generate Leads with Waftio

Generate Leads with Waftio

Are you generating and capturing leads on your website? If not, your sales funnel is broken.

Generating and capturing leads are two of the most important parts of a sales funnel. Without leads, it’s difficult for any business to make money or be sustainable. You can nurture the leads you capture to become paying customers and brand advocates.

From your website, you can get insightful information about your visitors. This information can help you reach them with more relevant content and offers. You need a way to capture website leads and put them in your marketing funnel.

One of the ways you can capture leads on your website is by using Waftio.

Capturing Leads with Waftio

Waftio is lead capturing software that makes it easy to get precise information about website visitors consuming your content. The software allows you to capture leads in a non-repelling manner and segment them based on various characteristics. By using Waftio, you can engage your visitors when they are on your website and learn more about them.

Waftio has a set of apps you can use to carry out surveys, ask for email or other details and even set up a sweepstake for your visitors. The software is easy to set up and get started with.

Waftio has four different apps that you can deploy on your website:

Landing Page  example
Web Page Embed example
Pop-up Box Example on trekwood.com example
Widget Pop-up in bottom right of site example

Landing Page

landing page

If you want website visitors to fully focus on a single message, you need a landing page. On the landing page, you can eliminate distractions and speak to the reader to encourage them to sign up for your email newsletter or other offers.

Waftio enables you to add text and images on your landing page, create a custom URL for your business and add forms with ease.

Web Page Embed

web page embed

This app allows you to put a form at any place on your website page or post. You can put the form at the start, middle or end of your page with a simple code. When visitors submit their information, they can be redirected to download a file, receive a thank you message, be redirected to another page and so on.

Form embeds can be used for purposes like webinar registration, newsletter signups, event registration, surveys, among others.

The Pop-Up Box

trekwood newsletter

 

 

Utilizing the Pop Up box is a more direct way of capturing leads. When launched, the box shadows out the rest of the webpage making visitors to focus on its message.

You can customize the Pop Up Box to deploy immediately or a few seconds after a visitor lands on your site. You can also customize it not to show to the same user for a number of days to reduce bounce rates. The leads captured through the popup box can be transferred to Aweber, InfusionSoft, Sendy, GoToWebinar and Mailchimp.

The Pop-Up Widget

popup widget

This app makes it easy to capture the attention of your website visitors regardless of the pages they may be reading. You can add the widget to appear on specific pages or across the whole website.

The widget pops up from the lower right corner of the website and is great for informing users of related offers or content to what they are reading. You can set the widget to pop up automatically or a few seconds after page load.

Waftio is a must-have lead capturing software that will help improve your sales. You can try the software at $19.99 per month for a single domain.