Don’t give up on inbound marketing just because you’re not getting a good ROI. You’re probably committing these common, yet fixable, mistakes.
Ill-defined buyer personas
You can’t predict the behavior and anticipate the needs of your customers if you don’t have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign.
You continually upload content, but it has to do more than meet SEO needs. Do your different pieces come together to form a unifying theme? Every single post should steer your campaign in the direction you have in mind.
Your content should be promoted through the proper channels to reach its target audience. Once you have a clear picture of your buyer personas, you’ll know where to market because you already know where customers look for new information.
Thanks to our friends at Social Media Authority for this helpful infographic.