Why Your Inbound Marketing is Failing [Infographic]

Why your Inbound Marketing is Failing - 315Don’t give up on inbound marketing just because you’re not getting a good ROI. You’re probably committing these common, yet fixable, mistakes.

Ill-defined buyer personas

You can’t predict the behavior and anticipate the needs of your customers if you don’t have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign.

Unclear direction

You continually upload content, but it has to do more than meet SEO needs. Do your different pieces come together to form a unifying theme? Every single post should steer your campaign in the direction you have in mind.

Poor promotion

Your content should be promoted through the proper channels to reach its target audience. Once you have a clear picture of your buyer personas, you’ll know where to market because you already know where customers look for new information.

Thanks to our friends at Social Media Authority for this helpful infographic.

Why your Inbound Marketing is Failing-infographic

http://socialmedia-authority.com/2016/06/29/infographic-6-big-reasons-your-inbound-marketing-is-failing-and-how-to-fix-it/

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.