Many SMBs are shifting to inbound marketing. It’s easy to measure and promises a greater return on investment (ROI) compared to traditional strategies. Here’s how to set up your inbound campaign for success.
Attract Visitors with Compelling Content
Content marketing involves using content to attract visitors and increase site traffic. There are several types of content to consider. Including, blog posts, white papers, e-books, infographics, and videos just to name a few. Don’t forget to optimize your content for search engines (SEO) and promote them on social media.
Convert Visitors to Leads and Nurture your Relationships
To convert visitors to leads, you need landing pages. If need be, find a professional to help you create highly effective landing pages. Every visitor who provides their contact information on the landing pages is automatically added to your contact list and becomes a lead. For example, the two best tools for lead nurturing are social media and email marketing.
Convert Qualified Leads to Customers And Build Loyalty
Inbound marketing is tailored in such a way that you can know who’s just looking around, who’s shopping, and who’s ready to buy. Furthermore, it’s imperative that you close those who are ready to buy without delay. The content marketing campaign should help build loyalty in due course. Meanwhile, take time to analyze the inbound strategy, identify weak points, and adjust as necessary.
Thanks to The Whole Brain Group for this informative infographic.
Inbound marketing has come a long way. But one thing hasn’t changed – it is still the best way to market. Not only is the strategy cheaper, but inbound also promises a lot more traffic, leads, and sales. If implemented well, you stand to benefit immensely from your campaign over a long period.
Inbound Marketing Strategy:
Here is how to get started in 3 months
- Step #1: Learn about inbound:
Some of the best places to educate yourself about the strategy are HubSpot, KissMetrics, Impact, and UnBounce.
- Step #2: Build an inbound team:
An inbound marketing team comprises a marketing strategist, a content copywriter, a web designer/developer, and a marketing coordinator.
- Step #3: Assess your current situation:
What assets do you currently have? What activities are you doing now? How are they performing? What is your budget?
- Step #4: Define your goals:
Remember that the best goals are SMART, i.e., Specific, Measurable, Attainable, Realistic, and Timely.
- Step #5: Create buyer personas:
Buyer personas will help you better define your audience for targeted marketing.
- Step #6: Develop a game plan:
Establish your content strategy, define your lead generation paths, and determine the required tools and technology.
- Step #7: Set the ball rolling:
In this final step, build a website, publish valuable content, promote the content, and evaluate your progress as the campaign grows.
Such a great infographic! Thanks, ImpactBND.com.
What differentiates a good inbound marketer from a bad one? It all boils down to a set of important traits:
To find success in inbound marketing, you need to know learn how to understand data and use it to your advantage. Data is useless if you can’t develop useful strategies from it.
There are several metrics to keep track of, but it’s worth investing time to each. For example, a high unsubscribe and a low open rate mean something. You’re probably sending emails too often, or offering the same deal over and over again. By studying your data, you’ll determine the cause of a badly performing campaign, then think of ways to address the issues.
After you’ve identified the problems, it’s time to come up with effective solutions fast. That’s where resourcefulness comes in. With so many things to do and so little time, you need to have the creativity to think on your feet, both to improve your campaigns and to get the scoop on the competition.
You don’t have to do this on your own. You can learn from SEO experts like Moz. Their accumulated knowledge and experience will teach you how to approach and overcome your challenges. And of course, a good inbound marketer is armed with powerful tools.
So are you good, or are you bad?
Our thanks goes to SEOpressor.com for this very informative infographic.
Don’t give up on inbound marketing just because you’re not getting a good ROI. You’re probably committing these common, yet fixable, mistakes.
Ill-defined buyer personas
You can’t predict the behavior and anticipate the needs of your customers if you don’t have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign.
You continually upload content, but it has to do more than meet SEO needs. Do your different pieces come together to form a unifying theme? Every single post should steer your campaign in the direction you have in mind.
Your content should be promoted through the proper channels to reach its target audience. Once you have a clear picture of your buyer personas, you’ll know where to market because you already know where customers look for new information.
Thanks to our friends at Social Media Authority for this helpful infographic.