Why your Business Needs Digital Marketing


Digital marketing has grown to become an integral part of what business reflects on its customers. It’s no longer practical to just have a website or un-focused Ads campaigns. Without proper integrated digital marketing strategies, your business will be losing on potential or even existing customers. Some of the reasons why your business needs digital marketing. Create a strategy to  include the following:

Direction and goals

When building a strategy, one has to learn the following things.  What to do. How to build a plan of action and then follow the plan.  And how to grow the business. Therefore, by building a strategy to run a digital marketing campaign, one is able to get direction and goals. With no specific goals, it becomes difficult for a person to know exactly what to campaign for online.

An interactive brand

With online video clips, businesses are able to attract their audiences’ attention. Content like client stories, images, infographics, and short videos keep audiences informed and engaged. Remarketing on social media also gives a constant reminder of a brand to existing and potential clients. By incorporating personalized Ad content, a business becomes interactive and encourages future purchases.

Consumers are going digital

Studies show that the majority of mobile phone users can’t be away from their smartphones or the internet for several hours. Therefore, it becomes difficult to ignore how digital marketing can shape up a product. If a seller doesn’t engage his/her brand with the right digital marketing strategies, then he/she may lose a potential customer.

To learn more about why your business needs digital marketing and how you can incorporate it, check out the infographic from Verdure Digital below.

Why Your Business Needs Digital Marketing

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.