Savvy entrepreneurs and marketers have used psychology to advance their brand awareness and marketing campaigns generations. For instance, many of the top companies choose their colors very carefully. Blue is a popular choice as it’s associated with dependability and trust. Meanwhile, other brands choose orange to communicate kindness and joy. Furthermore, those who want to be associated with creativity and imagination tend to choose purple color schemes.
You, too, can begin using simple psychological tricks to boost your brand awareness and influence customer purchase decisions.
Quick Tips to Consider
The guys at Branex media have compiled a list of several psychological hacks you can implement today to win over more customers. These include;
Merely staying active on social media alone has a profound effect on your brand visibility. It sends the message that you’re available and easily reachable. Consumers are more attracted to brands they feel are available. Responding to user comments, answering questions, and generally chatting with your customers makes you seem even more available.
Consistency and transparency
Consistency is another vital tool in marketing psychology. Keeping a consistent marketing strategy creates a better customer experience and helps build credibility, reputation, and brand trust. On the other hand, inconsistency creates chaos and confusion, making it difficult to build loyalty.
Check out the Branex infographic to discover several other psychological hacks you can implement to boost marketing ROI.