Emoji Marketing [Infographic]

Emoji Marketing

This infographic comes to us from SocialMediaToday.com

What is an emoji and what does it do?

Emojis were created in the 90s by a communications company in Japan. They are an evolution of typed facial expressions 🙂 and are used to express emotions.

Why Does Emoji Marketing Work?

  • Our brains process images 60,000 times faster than text
  • We consume 5 times as much information than we did 30 years ago
  • 63% of social media is comprised of images
  • We consume 34 GB outside of work every day
  • The average adult loses concentration after only 8 seconds

We live in a fast-paced world. It is vital to attract the attention of your audience as quickly as possible. Emojis are fun, engaging, and can get your message across very quickly.

Emoji Checklist

  • Engage the customer
  • Make sure the emoji is relevant to the subject
  • Keep it simple
  • Get to the point

 

emoji marketing

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.