Beginners Guide to the Can Spam Act [Infographic]

Beginners Guide to the Can Spam Act - 315Our friends at EveryCloud share with us this informative infographic today.
Thanks to the Can Spam Act, businesses who use email to communicate with their customers must comply with anti-spam regulations. This legislation outlines strict guidelines for sending business-related emails and allows recipients to stop receiving emails if they so choose. The Can Spam Act describes penalties for businesses that fail to follow these guidelines.

Contrary to popular belief, the Can Spam Act applies to all business-related emails, not just bulk emails.

Some of the guidelines outlined in the Can Spam Act include:

  • All data in the “from,” “to,” and “reply” fields should not be misleading.
  • Subject lines of emails cannot be deceptive.
  • All emails that are advertisements should include a disclosure that identifies it as an ad.
  • All business-related emails must display a physical address so that people can send you a snail mail letter requesting to be unsubscribed.
  • The recipient must be able to opt out of emails easily.
  • All opt-out requests must be fulfilled within ten business days.

Beginners Guide to the Can Spam Act

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.