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Guide to Facebook Ads for Small Businesses [Infographic]

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guide to facebook ads for small businesses- 315Advertising on Facebook is a surefire way to connect with many people. But with such a wide reach, you need to fine-tune your ads to target the audience you want by answering these questions:

  • What?

    What’s your marketing objective? When filling out the forms on Facebook, you can choose among awareness, consideration, and conversion.

  • Who?

    Who are you aiming for? You can set audience size and location. You can narrow down by choosing age, gender, and languages. There’s a section for detailed targeting where you can filter based on interests, demographics, etc.

  • When?

    When do you want your ads to appear? You can either set a start and end date, or run your ads continuously until the budget you allocated runs out.

  • How?

    How will you turn leads to conversions? Design your ads with the right image, headline, text, link description, and call to action to make a compelling ad.

Thanks to Headwaycapital.com for this informative infographic.

guide to facebook ads for small businesses

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customizing facebook ads, digital marketing, Facebook Marketing, social media marketing, successful facebook ad campaigns, tips on facebook adsMay 19, 2017

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About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media. View all posts by Mike Gingerich →

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