Advertising on Facebook is a surefire way to connect with many people. But with such a wide reach, you need to fine-tune your ads to target the audience you want by answering these questions:
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What?
What’s your marketing objective? When filling out the forms on Facebook, you can choose among awareness, consideration, and conversion.
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Who?
Who are you aiming for? You can set audience size and location. You can narrow down by choosing age, gender, and languages. There’s a section for detailed targeting where you can filter based on interests, demographics, etc.
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When?
When do you want your ads to appear? You can either set a start and end date, or run your ads continuously until the budget you allocated runs out.
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How?
How will you turn leads to conversions? Design your ads with the right image, headline, text, link description, and call to action to make a compelling ad.
Thanks to Headwaycapital.com for this informative infographic.
