Advertising on Facebook is a surefire way to connect with many people. But with such a wide reach, you need to fine-tune your ads to target the audience you want by answering these questions:
What’s your marketing objective? When filling out the forms on Facebook, you can choose among awareness, consideration, and conversion.
Who are you aiming for? You can set audience size and location. You can narrow down by choosing age, gender, and languages. There’s a section for detailed targeting where you can filter based on interests, demographics, etc.
When do you want your ads to appear? You can either set a start and end date, or run your ads continuously until the budget you allocated runs out.
How will you turn leads to conversions? Design your ads with the right image, headline, text, link description, and call to action to make a compelling ad.
Thanks to Headwaycapital.com for this informative infographic.