Facebook, with 2.41 billion active monthly users, is the most popular social network today. It’s also the most downloaded free app and third-most visited website, outranked only by Google and YouTube.
In the US, 71% of the adult population (18+) have a Facebook account. About 51% of teens in the country also use Facebook. On average,74% of these users log into their Facebook accounts once every day and spend 38 minutes on the platform.
To take advantage of the vast market, most American businesses already have a presence on Facebook. Indeed, many SMBs already use or are planning to use Facebook ads to generate more leads from the network.
Facebook Advertising Best Practices
Tiger Pistol has a few tips to help you roll out a highly-profitable Facebook Ads campaign. Among other things, you need an exceptional ad copy to convince leads to fill your forms. It helps to offer a compelling incentive, such as a giveaway, to get your leads to act.
Aside from the ad copy, the media you choose is also vital. Always select images or videos that best capture the products or services you’re advertising. Ideally, the photos and videos should be taken by a professional.
Check out the rest of the tips on Tiger Pistol’s infographic to learn what else is required to implement a great Facebook Ads campaign.